SEO Manager Job at Adobe Inc. in San Jose

Overview Adobe is looking for a SEO Manager to drive organic discovery for Firefly, Adobe's outstanding generative AI product. This position is responsible for Firefly's comprehensive SEO strategy, covering both traditional search and generative engine optimization.
We seek a candidate to act as the main SEO lead for Firefly, crafting how creators find, assess, and embrace Firefly on Adobe.com and new AI search platforms. This position combines SEO planning, product collaboration, prioritization, and data analysis. They will collaborate closely with Product, Engineering, Design and GTM teams to ensure Firefly launches and ongoing experiences are visible and trackable at scale.
This is a high-impact role with direct influence on Firefly's growth and long-term adoption.
What you’ll do Take charge of and develop the SEO approach and plan for Adobe Firefly, including prioritization across feature pages, workflows, and evergreen growth initiatives.
Partner with Product Management, Engineering, and Design to integrate SEO requirements into page templates, feature launches, and platform decisions.
Drive the strategy and optimization of Firefly's feature page ecosystem, including internal linking frameworks and scalable content systems.
Own SEO mentorship for product and feature launches, ensuring discoverability is built in from the beginning.
Define and maintain Firefly's keyword universe, topic taxonomy, and demand mapping, aligned to customer intent and product priorities.
Collaborate with analytics teams to assess SEO and GEO performance, interpret insights into clear recommendations, and share progress and tradeoffs with senior partners.
Function as the final SEO decision-maker for Firefly initiatives, balancing impact, resourcing, and long-term scalability.
What you need to succeed 4+ years of SEO experience, with ownership of strategy for large-scale, high-visibility products or platforms.
Strong foundation in content systems and workflows.
Proven experience collaborating across Product, Engineering, Development, and Marketing teams.
Experience defining and accomplishing SEO strategies in fast paced, ambiguous environments.
Strong analytical and communication skills, with the ability to translate data into clear priorities and decisions.
Technical SEO expertise.
Preferred qualifications Experience working on SEO for AI-powered products and adapting strategies for discovery driven by large language models.
Experience scaling feature-led or product-led SEO programs.
Familiarity with international SEO considerations and multi-market performance analysis.
Confidence in influencing senior leadership and being a strong advocate for the SEO program.
About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We\'re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let\'s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it\'s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,700 -- $151,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $104,400 - $151,200.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

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In Summary: Adobe is looking for a SEO Manager to drive organic discovery for Firefly, Adobe's outstanding generative AI product . This position is responsible for Firefly's comprehensive SEO strategy, covering both traditional search and generative engine optimization . The position combines SEO planning, product collaboration, prioritization, and data analysis .

En Español: Adobe está buscando un gerente de SEO para impulsar el descubrimiento orgánico de Firefly, el producto generativo AI sobresaliente de Adobe. Este puesto es responsable de la estrategia integral de SEO de Fire Fly, que cubre tanto la búsqueda tradicional como la optimización del motor generativo. Buscamos a un candidato para actuar como líder principal en SEO para Firefly , creando cómo los creadores encuentran, evalúan y adoptan Firefly en Adobe.com y las nuevas plataformas de búsquedas de IA. Colaborarán estrechamente con los equipos de producto, ingeniería, diseño y GTM para garantizar que los lanzamientos de Firefly y las experiencias en curso sean visibles y rastreables a escala. Este es un papel de alto impacto con influencia directa sobre el crecimiento y la adopción a largo plazo de Firefli. Lo que harás Tome cargo del enfoque y plan de SEO de Adobe Firefly, incluida la prioridad entre páginas de características, flujos de trabajo e iniciativas de crecimiento ecológicas. Las ofertas líderes en la industria de Adobe incluyendo Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experiencia Manager y GenStudio permiten a las personas y empresas convertir ideas en impacto, impulsadas por IA e impulsas por el ingenio humano. Nuestros 30,000+ empleados en todo el mundo están creando el futuro y elevando la barra mientras conducimos la próxima década de crecimiento. Estamos en una misión de contratar a los mejores y creer en crear una cultura empresarial donde todos los empleados estén capacitados para hacer un impacto. En Adobe Learn, creemos que grandes ideas pueden venir desde cualquier parte de la organización. La siguiente gran idea sea tuya. Vamos juntos en Adobe Learn Adobe, creamos en una cultura corporativa donde todos nuestros empleados sean facultados para tener un efecto. Aprenda más acerca de nuestra vida, incluidos los valores sexuales y culturales, centrándonos en las personas, la comunidad y el Proceso de Empleador, creando programas integrales de identidad del veterano, la discriminación étnica o de género. Si usted tiene una discapacidad o necesidad especial que requiere alojamiento para navegar por nuestro sitio web o completar el proceso de solicitud, envíe un correo electrónico a accommodations@adobe.com o llame al +1 408-536-3015. Directrices de uso de IA Para Entrevistas Nuestras entrevistas están diseñadas para reflejar sus propias habilidades y pensamientos. El uso de AI o herramientas de grabación durante las entrevisas en vivo no está permitido a menos que sea explícitamente invitado por el entrevistador o aprobado previamente como parte de una adaptación razonable. En California, el rango salarial para este puesto es de $104,400 a $151,200. En Adobe, los salarios iniciales para funciones de ventas se expresan como compensación total objetivo (TTC = base + comisión), y los incentivos a corto plazo están en forma de planes de comisiones de venta.