Digital and Web Content Strategist - Communications Specialist 3
Minnesota Careers, Saint Paul, MN, United States
Job Details
Working Title: Digital and Web Content Strategist Job Class: Communications Specialist 3 Agency: MNsure Job ID : 93412 Location : St. Paul Telework Eligible : Yes Full/Part Time : Full-Time Regular/Temporary : Unlimited Who May Apply : Open to all qualified job seekers Date Posted : 04/08/2026 Closing Date : 04/14/2026 Hiring Agency/Seniority Unit : MNsure / MNsure - MAPE Division/Unit : MNsure / MNsure Communications Work Shift:
Day Shift Work Hours : 8:00am - 4:30pm Days of Work : Monday - Friday Travel Required : No Salary Range:
$32.40 - $47.76 / hourly; $67,651 - $99,722 / annually Classified Status : Classified Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE FLSA Status : Nonexempt Designated in Connect 700 Program for Applicants with Disabilities : Yes MNsure is unable to provide sponsorship for work visas. Applicants must be eligible to work in the United States at the start of employment. MNsure does not participate in E-Verify.
This position may be eligible for telework for applicants who reside in Minnesota (or a bordering state within 50 miles of the office location). Employees living within 50 miles of the office location listed above will be required to work in the office at least 50% of the time each month. For those who live more than 50 miles away, with supervisory approval and satisfactory performance, are eligible to telework up to 100% of the time.
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
Job Summary
The Digital and Web Content Strategist at MNsure is responsible for overseeing, developing, implementing, tracking, and optimizing MNsure's external websites. In addition, this position will be the subject matter expert in the design, development, and maintenance of the internal communications platform via MNsure's internal-facing website. This role possesses knowledge and skills relevant to website design, content creation, and project management.
Responsibilities include:
Provide agency-wide, technology-based leadership for managing the agency's external websites. Develop, maintain and champion standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including real-time content strategies. Write, edit, and publish content for MNsure's external websites. Use Google Analytics, SiteImprove, or other tools to monitor website traffic, track user experience, gauge content effectiveness and make recommendations for improvement based on those results. Lead coordination between MNsure and statewide IT staff on content management system issues and updates. Provide agency-wide, technology-based leadership for managing the agency's internal-facing website. Lead graphic designer for the agency's printed materials, such as brochures, flyers, letterhead, signage, and other print or display projects. Qualifications
Minimum Qualifications
3+ years of experience in communications, marketing, journalism, graphic design and multi-media production, creative writing, digital marketing, web design, or closely related field demonstrating the following:
Development of integrated communication campaigns. Experience with content management systems, such as Tridion and SharePoint. Incorporation of social media platforms and tools into website content. Experience with web design and maintenance, mockups and wireframes, information architecture, and project management. Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and UI design software. Project management with the ability to scope, organize, and execute multiple projects under deadlines. Preferred Qualifications
Bachelor's degree or higher in communications, marketing, journalism, graphic design, or a closely related field may substitute for one year of experience. Ability to communicate effectively with internal stakeholders. Proficiency with complex problem-solving and project management. Additional Requirements
To facilitate proper crediting, please ensure that you clearly describe your experience in the areas listed above.
REFERENCE/BACKGROUND CHECKS - MNsure will conduct reference checks to verify job-related credentials and a criminal background check prior to appointment.
Application Details
How to Apply
Select "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us . For additional information about the application process, go to http://www.mn.gov/careers .
Contact
If you are an individual with a disability and need an ADA accommodation for an interview, you may contact Emily Cleveland at emily.j.cleveland@state.mn.us for assistance.
If you have questions about this position, contact Erika Helvick at erika.helvick@state.mn.us .
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Megan Will at megan.will@state.mn.us .
About MNsure
MNsure is Minnesota's official health insurance marketplace created through the Patient Protection and Affordable Care Act. MNsure is where individuals and their families can shop, compare, and choose health coverage that meets their needs and is the only place Minnesotans can access financial help to lower the cost of monthly insurance premiums and out-of-pocket costs for eligible persons. For more information about MNsure, visit www.mnsure.org .
Working together to improve the state we love.
What do Minnesota's State employees have in common?
A sense of purpose in their work Connection with their coworkers and communities Opportunities for personal and professional growth Benefits
As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave 12 paid holidays each year Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF Diabetes care Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children Pension plan that provides income when you retire (after working at least three years) Employer paid life insurance to provide support for your family in the event of death Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury Tax-free expense accounts for health, dental, and dependent care Resources that provide support and promote physical, emotional, social, and financial well-being Support to help you reach your career goals:
Training, classes, and professional development Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov ) Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies
based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS
Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
APPLICANTS WITH DISABILITIES
Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
Working Title: Digital and Web Content Strategist Job Class: Communications Specialist 3 Agency: MNsure Job ID : 93412 Location : St. Paul Telework Eligible : Yes Full/Part Time : Full-Time Regular/Temporary : Unlimited Who May Apply : Open to all qualified job seekers Date Posted : 04/08/2026 Closing Date : 04/14/2026 Hiring Agency/Seniority Unit : MNsure / MNsure - MAPE Division/Unit : MNsure / MNsure Communications Work Shift:
Day Shift Work Hours : 8:00am - 4:30pm Days of Work : Monday - Friday Travel Required : No Salary Range:
$32.40 - $47.76 / hourly; $67,651 - $99,722 / annually Classified Status : Classified Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE FLSA Status : Nonexempt Designated in Connect 700 Program for Applicants with Disabilities : Yes MNsure is unable to provide sponsorship for work visas. Applicants must be eligible to work in the United States at the start of employment. MNsure does not participate in E-Verify.
This position may be eligible for telework for applicants who reside in Minnesota (or a bordering state within 50 miles of the office location). Employees living within 50 miles of the office location listed above will be required to work in the office at least 50% of the time each month. For those who live more than 50 miles away, with supervisory approval and satisfactory performance, are eligible to telework up to 100% of the time.
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
Job Summary
The Digital and Web Content Strategist at MNsure is responsible for overseeing, developing, implementing, tracking, and optimizing MNsure's external websites. In addition, this position will be the subject matter expert in the design, development, and maintenance of the internal communications platform via MNsure's internal-facing website. This role possesses knowledge and skills relevant to website design, content creation, and project management.
Responsibilities include:
Provide agency-wide, technology-based leadership for managing the agency's external websites. Develop, maintain and champion standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including real-time content strategies. Write, edit, and publish content for MNsure's external websites. Use Google Analytics, SiteImprove, or other tools to monitor website traffic, track user experience, gauge content effectiveness and make recommendations for improvement based on those results. Lead coordination between MNsure and statewide IT staff on content management system issues and updates. Provide agency-wide, technology-based leadership for managing the agency's internal-facing website. Lead graphic designer for the agency's printed materials, such as brochures, flyers, letterhead, signage, and other print or display projects. Qualifications
Minimum Qualifications
3+ years of experience in communications, marketing, journalism, graphic design and multi-media production, creative writing, digital marketing, web design, or closely related field demonstrating the following:
Development of integrated communication campaigns. Experience with content management systems, such as Tridion and SharePoint. Incorporation of social media platforms and tools into website content. Experience with web design and maintenance, mockups and wireframes, information architecture, and project management. Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and UI design software. Project management with the ability to scope, organize, and execute multiple projects under deadlines. Preferred Qualifications
Bachelor's degree or higher in communications, marketing, journalism, graphic design, or a closely related field may substitute for one year of experience. Ability to communicate effectively with internal stakeholders. Proficiency with complex problem-solving and project management. Additional Requirements
To facilitate proper crediting, please ensure that you clearly describe your experience in the areas listed above.
REFERENCE/BACKGROUND CHECKS - MNsure will conduct reference checks to verify job-related credentials and a criminal background check prior to appointment.
Application Details
How to Apply
Select "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us . For additional information about the application process, go to http://www.mn.gov/careers .
Contact
If you are an individual with a disability and need an ADA accommodation for an interview, you may contact Emily Cleveland at emily.j.cleveland@state.mn.us for assistance.
If you have questions about this position, contact Erika Helvick at erika.helvick@state.mn.us .
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Megan Will at megan.will@state.mn.us .
About MNsure
MNsure is Minnesota's official health insurance marketplace created through the Patient Protection and Affordable Care Act. MNsure is where individuals and their families can shop, compare, and choose health coverage that meets their needs and is the only place Minnesotans can access financial help to lower the cost of monthly insurance premiums and out-of-pocket costs for eligible persons. For more information about MNsure, visit www.mnsure.org .
Working together to improve the state we love.
What do Minnesota's State employees have in common?
A sense of purpose in their work Connection with their coworkers and communities Opportunities for personal and professional growth Benefits
As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave 12 paid holidays each year Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF Diabetes care Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children Pension plan that provides income when you retire (after working at least three years) Employer paid life insurance to provide support for your family in the event of death Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury Tax-free expense accounts for health, dental, and dependent care Resources that provide support and promote physical, emotional, social, and financial well-being Support to help you reach your career goals:
Training, classes, and professional development Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov ) Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies
based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS
Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
APPLICANTS WITH DISABILITIES
Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.