Content & Editorial Strategy Director
Priceline, New York, NY, United States
This role is eligible for our hybrid work model: 2 days in office.
Responsibilities
Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
Lead Content Production: Develop hero content and implement quality guidelines.
Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation, and schema.
Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
Collaborate Cross‑Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.
Qualifications
8–12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.
Deep understanding of SEO and emerging GEO/LLM dynamics.
Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.
Comfortable operating in ambiguity and building new editorial functions from zero.
Ability to partner with Product on technical templates and with Performance teams on intent‑based topic strategy.
Bachelor’s degree holder.
People leader with hands‑on supervisory experience, including day‑to‑day oversight, coaching, feedback, and performance management for direct reports.
Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability, and Trust.
High standards of ethics, honesty, transparency, and compliance.
The salary range for this position is $160,000–$185,000 USD.
Priceline is a proud equal opportunity employer and embraces and celebrates the unique lenses through which employees see the world. We’re committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
#J-18808-Ljbffr
Responsibilities
Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
Lead Content Production: Develop hero content and implement quality guidelines.
Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation, and schema.
Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
Collaborate Cross‑Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.
Qualifications
8–12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.
Deep understanding of SEO and emerging GEO/LLM dynamics.
Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.
Comfortable operating in ambiguity and building new editorial functions from zero.
Ability to partner with Product on technical templates and with Performance teams on intent‑based topic strategy.
Bachelor’s degree holder.
People leader with hands‑on supervisory experience, including day‑to‑day oversight, coaching, feedback, and performance management for direct reports.
Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability, and Trust.
High standards of ethics, honesty, transparency, and compliance.
The salary range for this position is $160,000–$185,000 USD.
Priceline is a proud equal opportunity employer and embraces and celebrates the unique lenses through which employees see the world. We’re committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
#J-18808-Ljbffr