Sr. Brand Manager, Earned Media and Brand Social
KFC, Plano, TX, United States
Sr. Brand Manager, Earned Media and Brand Social
Job Description
The Sr. Brand Manager, Earned Media, Brand Social & Culture is at the center of how KFC shows up in culture—leading with social, shaping conversation, and driving earned impact that keeps the brand impossible to ignore. This role is responsible for bringing a social-first, culture-led mindset to everything we do—turning moments into movements and campaigns into talk-worthy brand behavior.
Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don’t follow campaigns—they lead them. This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.
Responsibilities Key Responsibilities:
Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
Spot trends before they peak and turn them into brand-defining moments with speed and precision
Push for work that is culturally sharp, socially native, and impossible to scroll past
Champion a multicultural, community-driven lens—ensuring the brand shows up authentically where culture is created
Earned, Social & Influencer Integration
Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
Partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
Help shape a social presence that is reactive, relevant, and relentlessly engaging
Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach. Integration & Influence
Be the voice of culture and social at the table—ensuring ideas are built for how people actually engage today
Partner across IMC, Media, and Creative to keep work connected, fast-moving, and culturally in-tune
Influence without authority—bringing teams and agencies along to deliver sharper, more effective work
Operations & Impact
Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact
Help manage budgets tied to social, PR, influencer, and experiential activations
Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action
Continuously optimize how the brand shows up based on real-time feedback from culture
Reputation & Communications Support
Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time
Help navigate fast-moving or sensitive situations with a steady, culturally aware lens
Qualifications Required Qualifications:
7–10+ years of experience in social, PR, influencer, or culture-led marketing roles
Proven ability to create or contribute to work that shows up in culture and drives conversation
Deep understanding of social platforms, internet culture, and how trends move
Experience working with creators, influencers, and earned media strategies
Strong instinct for what will resonate—and what won’t—with today’s audiences
Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
Strong collaborator who can influence teams and agencies to push work further
What's in it for you:
Help shape how an iconic brand shows up in culture today—and where it goes next
Join a high-performing team that moves fast, thinks boldly, and creates work people actually talk about
Be at the center of culture-driving ideas that show up in feeds, headlines, and everyday conversation
Partner with senior leaders and top-tier agency talent, with real influence on the work—not just execution
Grow your voice, your impact, and your career as you help redefine what social-first marketing looks like at scale
Salary Range: $142,500 to $150,840 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Job Info
Job Identification 5000
Posting Date 04/08/2026, 01:21 PM
Job Schedule Full time
Locations Plano, TX, United States (Hybrid)
#J-18808-Ljbffr
Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don’t follow campaigns—they lead them. This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.
Responsibilities Key Responsibilities:
Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
Spot trends before they peak and turn them into brand-defining moments with speed and precision
Push for work that is culturally sharp, socially native, and impossible to scroll past
Champion a multicultural, community-driven lens—ensuring the brand shows up authentically where culture is created
Earned, Social & Influencer Integration
Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
Partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
Help shape a social presence that is reactive, relevant, and relentlessly engaging
Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach. Integration & Influence
Be the voice of culture and social at the table—ensuring ideas are built for how people actually engage today
Partner across IMC, Media, and Creative to keep work connected, fast-moving, and culturally in-tune
Influence without authority—bringing teams and agencies along to deliver sharper, more effective work
Operations & Impact
Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact
Help manage budgets tied to social, PR, influencer, and experiential activations
Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action
Continuously optimize how the brand shows up based on real-time feedback from culture
Reputation & Communications Support
Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time
Help navigate fast-moving or sensitive situations with a steady, culturally aware lens
Qualifications Required Qualifications:
7–10+ years of experience in social, PR, influencer, or culture-led marketing roles
Proven ability to create or contribute to work that shows up in culture and drives conversation
Deep understanding of social platforms, internet culture, and how trends move
Experience working with creators, influencers, and earned media strategies
Strong instinct for what will resonate—and what won’t—with today’s audiences
Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
Strong collaborator who can influence teams and agencies to push work further
What's in it for you:
Help shape how an iconic brand shows up in culture today—and where it goes next
Join a high-performing team that moves fast, thinks boldly, and creates work people actually talk about
Be at the center of culture-driving ideas that show up in feeds, headlines, and everyday conversation
Partner with senior leaders and top-tier agency talent, with real influence on the work—not just execution
Grow your voice, your impact, and your career as you help redefine what social-first marketing looks like at scale
Salary Range: $142,500 to $150,840 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Job Info
Job Identification 5000
Posting Date 04/08/2026, 01:21 PM
Job Schedule Full time
Locations Plano, TX, United States (Hybrid)
#J-18808-Ljbffr