Specialist, Email & SMS Marketing
SVP Worldwide, Nashville, TN, United States
Job Title:
Email & SMS Marketing Specialist Department:
E-Commerce Reports To:
Performance Marketing Manager FLSA Status:
Exempt Location:
Nashville, TN (hybrid)
Position Summary:
SVP Worldwide is looking for an
Email & SMS Marketing Specialist
to join our dynamic E-Commerce team. This role will focus on creating, executing, and optimizing email and SMS marketing campaigns to drive customer engagement, increase conversions, and support business growth. The ideal candidate will be creative, data-driven, and experienced in email and SMS marketing across multiple brands in a global corporate environment.
Responsibilities
Build emails and SMS messages from templates, write copy, coordinate assets, perform QA, and schedule deliveries.
Ensure mobile‑friendly email and SMS templates, leveraging graphics, personalization, and advanced features to enhance the user experience.
Use customer data, including web behavior, to personalize content and drive relevant messaging.
Develop targeted segments for both email and SMS campaigns to maximize engagement and revenue performance in alignment with KPI goals.
Ensure compliance with industry best practices and email/SMS marketing regulations.
Optimization & Innovation
Research and implement best practices and innovative email and SMS marketing tactics, focusing on customer acquisition, nurturing, and retention.
Conduct A/B tests, track results, and recommend optimizations to improve campaign performance.
Manage email and SMS frequency to minimize unsubscribes while balancing promotional, triggered, educational and transactional communications.
Email & SMS Calendar Management
Manage and execute the email and SMS marketing calendar, ensuring alignment with overall e-commerce sales strategies.
Collaborate with the sales team to develop and execute sales strategies, providing marketing updates and insights during weekly sales meetings.
Analyze trends, report on performance, and provide recommendations for future campaigns to drive sales and improve brand visibility.
Customer Lifecycle Support
Execute manual and triggered campaigns for various customer lifecycle stages, including prospecting, win‑back, post‑purchase, loyalty, and transactional emails/SMS.
Provide regular campaign performance reports, including metrics such as sessions, click rates, conversions, revenue, and unsubscribes, and suggest improvements based on data insights.
Creative Optimization & Partnerships
Partner with external design agencies to ensure email and SMS creative are optimized for high‑quality content.
Collaborate with internal teams to ensure creative content for both email and SMS aligns with brand standards and customer expectations.
Requirements And Preferred Experience
Bachelor’s degree in Business, Marketing, or Journalism (or related field) from an accredited college or university.
2+ years of email marketing experience, ideally within a global corporate setting, with a proven track record of managing multiple brands and adapting to different brand voices.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and email marketing tools (Klaviyo required, Canva preferred).
The Employer retains the right to change or assign other duties to this position.
Skills, Abilities And Knowledge
Excellent copywriting and interpersonal communication skills.
Ability to analyze data and derive actionable insights for optimization.
Strong multitasking abilities, with excellent organizational and project management skills.
Works well independently and as part of a cross‑functional team.
High level of professionalism and experience in public speaking and client‑facing interactions.
We Offer You
Full benefits package: medical, dental, vision.
401k plan.
Competitive PTO accrual and additional wellness days.
Hybrid work schedule.
Collaborative work environment.
Learning and development opportunities.
Physical Requirements
Occasionally moving around the office to access file cabinets, meeting rooms, copier/printer, etc.; ability to remain stationary 50% of the time.
Required to retrieve or reposition products like sewing machines weighing up to 50 pounds.
WORK ENVIRONMENT / LOCATION / FLEX ARRANGEMENT
Hybrid – willingness to commute to our office location at least three (3) days a week and work remotely from a home office the other days.
Worker is subject to being in front of a computer and on the phone throughout the day.
SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.
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Email & SMS Marketing Specialist Department:
E-Commerce Reports To:
Performance Marketing Manager FLSA Status:
Exempt Location:
Nashville, TN (hybrid)
Position Summary:
SVP Worldwide is looking for an
Email & SMS Marketing Specialist
to join our dynamic E-Commerce team. This role will focus on creating, executing, and optimizing email and SMS marketing campaigns to drive customer engagement, increase conversions, and support business growth. The ideal candidate will be creative, data-driven, and experienced in email and SMS marketing across multiple brands in a global corporate environment.
Responsibilities
Build emails and SMS messages from templates, write copy, coordinate assets, perform QA, and schedule deliveries.
Ensure mobile‑friendly email and SMS templates, leveraging graphics, personalization, and advanced features to enhance the user experience.
Use customer data, including web behavior, to personalize content and drive relevant messaging.
Develop targeted segments for both email and SMS campaigns to maximize engagement and revenue performance in alignment with KPI goals.
Ensure compliance with industry best practices and email/SMS marketing regulations.
Optimization & Innovation
Research and implement best practices and innovative email and SMS marketing tactics, focusing on customer acquisition, nurturing, and retention.
Conduct A/B tests, track results, and recommend optimizations to improve campaign performance.
Manage email and SMS frequency to minimize unsubscribes while balancing promotional, triggered, educational and transactional communications.
Email & SMS Calendar Management
Manage and execute the email and SMS marketing calendar, ensuring alignment with overall e-commerce sales strategies.
Collaborate with the sales team to develop and execute sales strategies, providing marketing updates and insights during weekly sales meetings.
Analyze trends, report on performance, and provide recommendations for future campaigns to drive sales and improve brand visibility.
Customer Lifecycle Support
Execute manual and triggered campaigns for various customer lifecycle stages, including prospecting, win‑back, post‑purchase, loyalty, and transactional emails/SMS.
Provide regular campaign performance reports, including metrics such as sessions, click rates, conversions, revenue, and unsubscribes, and suggest improvements based on data insights.
Creative Optimization & Partnerships
Partner with external design agencies to ensure email and SMS creative are optimized for high‑quality content.
Collaborate with internal teams to ensure creative content for both email and SMS aligns with brand standards and customer expectations.
Requirements And Preferred Experience
Bachelor’s degree in Business, Marketing, or Journalism (or related field) from an accredited college or university.
2+ years of email marketing experience, ideally within a global corporate setting, with a proven track record of managing multiple brands and adapting to different brand voices.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and email marketing tools (Klaviyo required, Canva preferred).
The Employer retains the right to change or assign other duties to this position.
Skills, Abilities And Knowledge
Excellent copywriting and interpersonal communication skills.
Ability to analyze data and derive actionable insights for optimization.
Strong multitasking abilities, with excellent organizational and project management skills.
Works well independently and as part of a cross‑functional team.
High level of professionalism and experience in public speaking and client‑facing interactions.
We Offer You
Full benefits package: medical, dental, vision.
401k plan.
Competitive PTO accrual and additional wellness days.
Hybrid work schedule.
Collaborative work environment.
Learning and development opportunities.
Physical Requirements
Occasionally moving around the office to access file cabinets, meeting rooms, copier/printer, etc.; ability to remain stationary 50% of the time.
Required to retrieve or reposition products like sewing machines weighing up to 50 pounds.
WORK ENVIRONMENT / LOCATION / FLEX ARRANGEMENT
Hybrid – willingness to commute to our office location at least three (3) days a week and work remotely from a home office the other days.
Worker is subject to being in front of a computer and on the phone throughout the day.
SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.
#J-18808-Ljbffr