Sr. Product Marketing Manager, Delivery Service Partner Experience
Amazon, Nashville, TN, United States
Overview
The WW DSP Experience (DSPX) organization serves 4.5K Delivery Service Partners (DSPs) across 20+ countries. We are introducing a Product Marketing function responsible for ensuring every major product and program launch reaches DSPs with clarity, consistency, and measurable impact. This role operates with limited guidance in a highly ambiguous environment — you will define the strategy, not just execute it.
Responsibilities
Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch.
Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent.
Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products.
Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data‑driven recommendations that prioritize launches based on customer impact.
Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs.
Basic Qualifications
6+ years of professional marketing experience (non‑internship).
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional marketing programs.
Experience leading go‑to‑market for consumer software or hardware product launches.
Preferred Qualifications
Experience using SQL or other analytical tools for conducting data analysis.
Experience with customer segmentation, profiling, and targeting.
Experience managing complex projects and/or programs within a matrix environment.
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Responsibilities
Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch.
Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent.
Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products.
Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data‑driven recommendations that prioritize launches based on customer impact.
Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs.
Basic Qualifications
6+ years of professional marketing experience (non‑internship).
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional marketing programs.
Experience leading go‑to‑market for consumer software or hardware product launches.
Preferred Qualifications
Experience using SQL or other analytical tools for conducting data analysis.
Experience with customer segmentation, profiling, and targeting.
Experience managing complex projects and/or programs within a matrix environment.
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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