Digital Marketing Manager
Gen II Fund Services, New York, NY, United States
With offices in the US and Europe, Gen II is a leading fund administration provider focused entirely on serving private capital asset managers and investors. We are looking for do-ers, problem-solvers, and entrepreneurs who want to make an impact in our industry, grow with us, and create a community where everyone thrives.
Careers mean more at Gen II — more opportunity, more innovation, and more ideas! You’ll have the opportunity to grow in ways that are meaningful to you and work alongside some of the best people in their field. You’ll also receive training that will advance your skill set, both technically and personally, allowing you to achieve your career aspirations with us. Be part of our community that recognizes achievements, promotes from within, and provides meaningful benefits focused on your physical, mental, and financial well-being.
Job Description Gen II is seeking a full‑stack Digital Marketing Manager to own and execute across our entire digital channel mix — paid media, SEO/SEM/GEO, email, and content/social. This is a hands‑on execution role for someone who has deep command of the digital toolkit and thrives in a fast‑moving, high‑accountability environment.
Reporting to the Marketing Director, you will manage our paid media and search agency partners, partner with the EU marketing team on global campaigns, and work within a lean team where your output is directly visible. As you get up to speed, you’ll have the opportunity to manage a Marketing Coordinator and take on increasing responsibility for the product marketing of Gen II’s growing suite of technology services and products.
Key Responsibilities Digital Marketing & Lead Generation
Paid Media:
Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. Expand audience targeting beyond US markets and test new formats to sharpen reach and conversion.
SEO, SEM & GEO:
Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on‑page optimization, and technical SEO recommendations. Partner with the EU marketing team on global search initiatives and shape a truly global search strategy.
Email & Marketing Automation:
Plan and execute email campaigns across the full marketing mix. Own segmentation, list hygiene, and lead lifecycle workflows. Develop more sophisticated programs such as drip nurtures and multi‑touch sequences.
Content & Social:
Own Gen II’s LinkedIn presence and content calendar; collaborate to align global content, campaigns, and brand standards across digital channels.
Reporting & Analytics:
Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice.
Product Marketing – Technology Solutions
Positioning & Messaging:
Define core positioning for Gen II’s technology offerings, translating complex product capabilities into clear value propositions.
Go‑To‑Market:
Partner with product and BD on launches and feature releases, developing messaging hierarchies and channel activation plans.
Competitive Intelligence:
Maintain a current view of the market and competitor positioning.
Sales Enablement:
Develop messaging inputs that power sales conversations, one‑pagers, email sequences, and talk tracks.
Growth Opportunities
People Management:
Manage a Marketing Coordinator and provide direction, prioritization, and mentorship.
Required Qualifications
Bachelor’s degree in Marketing, Business, Finance, or a related field.
5‑8 years of B2B digital marketing experience; financial services, fintech, or professional services background is a strong plus.
Hands‑on agency management experience across paid media and SEO/SEM/GEO, with a track record of holding partners to performance benchmarks.
HubSpot experience highly preferred; comparable MAP considered.
Proficiency with LinkedIn Campaign Manager, Google Ads, and Google Analytics; working knowledge of SEO tools such as Semrush, Ahrefs, BrightEdge.
Experience collaborating with international marketing teams on global programs.
Strong analytical instincts and ability to translate data into clear recommendations.
Excellent written communication skills; able to draft copy, briefs, and campaign content without heavy editing.
Experience managing a direct report is a plus; readiness to take that step is welcome.
Exposure to product marketing is a plus but not required.
What Success Looks Like Within 90 days, you’ve taken ownership of all digital channels, established strong agency relationships, and are delivering consistent reporting and execution. Within six months, you’re driving measurable improvements across organic traffic, paid pipeline, and email engagement, and contributing to product marketing and overall departmental strategy.
Salary and Benefits The salary range for this position is $110,000 – $143,000, in addition to a discretionary bonus and comprehensive benefits package. The actual salary offered will depend on the candidate’s experience level.
Work Arrangement All applicants must be legally authorized to work in the United States. All US employees are required to work a hybrid schedule, comprised of three days a week in our office and two days remotely.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Careers mean more at Gen II — more opportunity, more innovation, and more ideas! You’ll have the opportunity to grow in ways that are meaningful to you and work alongside some of the best people in their field. You’ll also receive training that will advance your skill set, both technically and personally, allowing you to achieve your career aspirations with us. Be part of our community that recognizes achievements, promotes from within, and provides meaningful benefits focused on your physical, mental, and financial well-being.
Job Description Gen II is seeking a full‑stack Digital Marketing Manager to own and execute across our entire digital channel mix — paid media, SEO/SEM/GEO, email, and content/social. This is a hands‑on execution role for someone who has deep command of the digital toolkit and thrives in a fast‑moving, high‑accountability environment.
Reporting to the Marketing Director, you will manage our paid media and search agency partners, partner with the EU marketing team on global campaigns, and work within a lean team where your output is directly visible. As you get up to speed, you’ll have the opportunity to manage a Marketing Coordinator and take on increasing responsibility for the product marketing of Gen II’s growing suite of technology services and products.
Key Responsibilities Digital Marketing & Lead Generation
Paid Media:
Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. Expand audience targeting beyond US markets and test new formats to sharpen reach and conversion.
SEO, SEM & GEO:
Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on‑page optimization, and technical SEO recommendations. Partner with the EU marketing team on global search initiatives and shape a truly global search strategy.
Email & Marketing Automation:
Plan and execute email campaigns across the full marketing mix. Own segmentation, list hygiene, and lead lifecycle workflows. Develop more sophisticated programs such as drip nurtures and multi‑touch sequences.
Content & Social:
Own Gen II’s LinkedIn presence and content calendar; collaborate to align global content, campaigns, and brand standards across digital channels.
Reporting & Analytics:
Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice.
Product Marketing – Technology Solutions
Positioning & Messaging:
Define core positioning for Gen II’s technology offerings, translating complex product capabilities into clear value propositions.
Go‑To‑Market:
Partner with product and BD on launches and feature releases, developing messaging hierarchies and channel activation plans.
Competitive Intelligence:
Maintain a current view of the market and competitor positioning.
Sales Enablement:
Develop messaging inputs that power sales conversations, one‑pagers, email sequences, and talk tracks.
Growth Opportunities
People Management:
Manage a Marketing Coordinator and provide direction, prioritization, and mentorship.
Required Qualifications
Bachelor’s degree in Marketing, Business, Finance, or a related field.
5‑8 years of B2B digital marketing experience; financial services, fintech, or professional services background is a strong plus.
Hands‑on agency management experience across paid media and SEO/SEM/GEO, with a track record of holding partners to performance benchmarks.
HubSpot experience highly preferred; comparable MAP considered.
Proficiency with LinkedIn Campaign Manager, Google Ads, and Google Analytics; working knowledge of SEO tools such as Semrush, Ahrefs, BrightEdge.
Experience collaborating with international marketing teams on global programs.
Strong analytical instincts and ability to translate data into clear recommendations.
Excellent written communication skills; able to draft copy, briefs, and campaign content without heavy editing.
Experience managing a direct report is a plus; readiness to take that step is welcome.
Exposure to product marketing is a plus but not required.
What Success Looks Like Within 90 days, you’ve taken ownership of all digital channels, established strong agency relationships, and are delivering consistent reporting and execution. Within six months, you’re driving measurable improvements across organic traffic, paid pipeline, and email engagement, and contributing to product marketing and overall departmental strategy.
Salary and Benefits The salary range for this position is $110,000 – $143,000, in addition to a discretionary bonus and comprehensive benefits package. The actual salary offered will depend on the candidate’s experience level.
Work Arrangement All applicants must be legally authorized to work in the United States. All US employees are required to work a hybrid schedule, comprised of three days a week in our office and two days remotely.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr