Marketing Strategist - Research Commercialization & Event Support
The Pennsylvania State University, State College, PA, United States
Job Description and Position Requirements
Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a part‑time marketing strategist to support research commercialization and intellectual property marketing efforts. The role will drive revenue generation through targeted marketing, plan commercialization‑focused events, and support strategic initiatives tied to Penn State’s commercialization roadmap. The position requires approximately 10‑20 hours per week.
Assignments
Strategic marketing for research commercialization
Promote Penn State’s intellectual property and research innovations to external audiences (industry, investors, economic development partners).
Develop marketing collateral and digital content tailored to commercialization goals.
Work with the Office of Technology Transfer to translate technical content into compelling marketing narratives.
Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
Event planning and coordination
Support and manage logistics for commercialization‑focused events including networking sessions, investor forums, pitch events, and panel discussions.
Coordinate with internal and external stakeholders to manage invitations, space, catering, run‑of‑show, speaker support, and post‑event follow‑up.
Contribute to the development of event‑related marketing assets and promotions (emails, landing pages, social content).
Support for the Commercialization Roadmap
Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
Participate in cross‑functional planning sessions and contribute to tracking progress of strategic initiatives.
Analytics and reporting
Analyze marketing and engagement metrics to refine campaigns and event strategies.
Report outcomes related to lead generation, partner engagement, and IP interest.
Required Qualifications
Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
Ability to translate complex or technical information into compelling, market‑facing messages.
Familiarity with CRM tools (HubSpot preferred) and event management platforms.
Experience planning and executing professional events (virtual or in‑person).
Strong project management, writing, and stakeholder engagement skills.
Must be a U.S. Citizen.
Preferred Qualifications
Experience in a university or research‑intensive organization.
Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.
Work Location and Schedule This is a remote (or on‑site) position with opportunities for local hires to join in‑person meetings and team gatherings. Candidates should be available for meetings during business hours (8‑5, M‑F) but can complete most work on a flexible schedule. Expected hours per week are 10‑20.
Background Checks / Clearances Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO Statement Penn State is an equal‑opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.
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Assignments
Strategic marketing for research commercialization
Promote Penn State’s intellectual property and research innovations to external audiences (industry, investors, economic development partners).
Develop marketing collateral and digital content tailored to commercialization goals.
Work with the Office of Technology Transfer to translate technical content into compelling marketing narratives.
Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
Event planning and coordination
Support and manage logistics for commercialization‑focused events including networking sessions, investor forums, pitch events, and panel discussions.
Coordinate with internal and external stakeholders to manage invitations, space, catering, run‑of‑show, speaker support, and post‑event follow‑up.
Contribute to the development of event‑related marketing assets and promotions (emails, landing pages, social content).
Support for the Commercialization Roadmap
Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
Participate in cross‑functional planning sessions and contribute to tracking progress of strategic initiatives.
Analytics and reporting
Analyze marketing and engagement metrics to refine campaigns and event strategies.
Report outcomes related to lead generation, partner engagement, and IP interest.
Required Qualifications
Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
Ability to translate complex or technical information into compelling, market‑facing messages.
Familiarity with CRM tools (HubSpot preferred) and event management platforms.
Experience planning and executing professional events (virtual or in‑person).
Strong project management, writing, and stakeholder engagement skills.
Must be a U.S. Citizen.
Preferred Qualifications
Experience in a university or research‑intensive organization.
Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.
Work Location and Schedule This is a remote (or on‑site) position with opportunities for local hires to join in‑person meetings and team gatherings. Candidates should be available for meetings during business hours (8‑5, M‑F) but can complete most work on a flexible schedule. Expected hours per week are 10‑20.
Background Checks / Clearances Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO Statement Penn State is an equal‑opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.
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