Senior Director - Sales, Onboarding and Engagement
Ally, Raleigh, NC, United States
General Information
Ref # 22069
Remote? No
The Opportunity In office role, hybrid schedule - location Charlotte NC
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Senior Director, Deposits Sales, Onboarding, and Engagement will lead the strategic direction and execution of Ally’s sales funnel, onboarding processes and outcomes and customer engagement strategy and coordination work within the Consumer Bank. This leader will be responsible for delivering customer growth through efficiency in the application and onboarding journeys and partner closely to optimize desired product acquisition and mix. Ally’s efforts to maximize sales funnel efficiency while delivering a superior customer journey and experiences will be a primary driver of overall business results. The role will partner broadly across the Consumer Bank including matrix partnership with Marketing and Technology teams to develop and deliver merchandising strategies and management of and deepening within the customer relationship.
The Work Itself
Sales Planning & Performance Management: develop and implement detailed sales strategies, with specific performance targets aligned with broader outcomes, including efficiency in customer conversion, acquisition cost and customer growth objectives.
Customer Growth & Product Acquisition: lead efforts to identify initiatives that will maximize new customer acquisition for, increase multi-product penetration, and optimize product mix across the consumer bank portfolio.
Sales Funnel Optimization: analyze and enhance the sales funnel, by product and channel to improve conversion rates, reduce friction, and maximize customer acquisition and onboarding efficiency. Include deep coordination with product teams, support teams and marketing partners.
Onboarding Excellence: oversee the end-to-end onboarding process, ensuring a seamless and engaging experience for new customers. Identify and implement solutions to maximize self-service digital experiences and minimize friction that result in problem‑solving or call center inquiries.
Customer Engagement & Deepening: partner with marketing to design, prioritize and execute programs that drive customer growth, deepen customer relationships through higher engagement, and result in higher multi-product adoption opportunities.
Merchandising & Lifecycle Management: collaborate on merchandising strategies and manage the customer relationship lifecycle to maximize lifetime value and retention.
Customer Retention: develop and implement strategies that minimize existing customer attrition and low engagement levels to drive higher customer loyalty and retention.
Cross‑functional Leadership: lead and inspire a high‑performing team, fostering collaboration across Sales, Marketing, and Product functions and partner teams in Fraud, Customer Service and support functions.
The Skills You Bring Minimum Qualifications
12+ years of relevant experience or equivalent combination of education and experience
High School Diploma of GED equivalent
Preferred Qualifications
Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
10+ years of progressive leadership experience in sales, customer onboarding, and engagement within consumer banking or financial services.
Proven track record of driving customer growth, product acquisition, and retention.
Strong analytical skills with experience optimizing sales funnels and customer journeys.
Exceptional leadership, communication, and stakeholder management skills.
Experience partnering with Marketing and Digital teams to deliver integrated customer strategies.
Key Competencies
Strategic Thinking
Results Orientation
Customer Centricity
Collaboration & Influence
Data‑driven Decision Making
Change Leadership
How We’ll Have Your Back Ally’s compensation program offers market‑competitive base pay and pay‑for‑performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
Time Away: competitive holiday and flexible paid‑time‑off, including time off for volunteering and voting.
Planning for the Future: plan for the near and long term with an industry‑leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well‑being programs.
Supporting your Health & Well‑being: flexible health and insurance options including dental and vision, pre‑tax Health Savings Account with employer contributions and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back‑up child and adult/elder day care program and childcare discounts.
Work‑Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Equal Opportunity Employer Ally Financial is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID‑19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range Emerging: 165000
Experienced: 202500
Expert: 240000
#J-18808-Ljbffr
Remote? No
The Opportunity In office role, hybrid schedule - location Charlotte NC
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Senior Director, Deposits Sales, Onboarding, and Engagement will lead the strategic direction and execution of Ally’s sales funnel, onboarding processes and outcomes and customer engagement strategy and coordination work within the Consumer Bank. This leader will be responsible for delivering customer growth through efficiency in the application and onboarding journeys and partner closely to optimize desired product acquisition and mix. Ally’s efforts to maximize sales funnel efficiency while delivering a superior customer journey and experiences will be a primary driver of overall business results. The role will partner broadly across the Consumer Bank including matrix partnership with Marketing and Technology teams to develop and deliver merchandising strategies and management of and deepening within the customer relationship.
The Work Itself
Sales Planning & Performance Management: develop and implement detailed sales strategies, with specific performance targets aligned with broader outcomes, including efficiency in customer conversion, acquisition cost and customer growth objectives.
Customer Growth & Product Acquisition: lead efforts to identify initiatives that will maximize new customer acquisition for, increase multi-product penetration, and optimize product mix across the consumer bank portfolio.
Sales Funnel Optimization: analyze and enhance the sales funnel, by product and channel to improve conversion rates, reduce friction, and maximize customer acquisition and onboarding efficiency. Include deep coordination with product teams, support teams and marketing partners.
Onboarding Excellence: oversee the end-to-end onboarding process, ensuring a seamless and engaging experience for new customers. Identify and implement solutions to maximize self-service digital experiences and minimize friction that result in problem‑solving or call center inquiries.
Customer Engagement & Deepening: partner with marketing to design, prioritize and execute programs that drive customer growth, deepen customer relationships through higher engagement, and result in higher multi-product adoption opportunities.
Merchandising & Lifecycle Management: collaborate on merchandising strategies and manage the customer relationship lifecycle to maximize lifetime value and retention.
Customer Retention: develop and implement strategies that minimize existing customer attrition and low engagement levels to drive higher customer loyalty and retention.
Cross‑functional Leadership: lead and inspire a high‑performing team, fostering collaboration across Sales, Marketing, and Product functions and partner teams in Fraud, Customer Service and support functions.
The Skills You Bring Minimum Qualifications
12+ years of relevant experience or equivalent combination of education and experience
High School Diploma of GED equivalent
Preferred Qualifications
Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
10+ years of progressive leadership experience in sales, customer onboarding, and engagement within consumer banking or financial services.
Proven track record of driving customer growth, product acquisition, and retention.
Strong analytical skills with experience optimizing sales funnels and customer journeys.
Exceptional leadership, communication, and stakeholder management skills.
Experience partnering with Marketing and Digital teams to deliver integrated customer strategies.
Key Competencies
Strategic Thinking
Results Orientation
Customer Centricity
Collaboration & Influence
Data‑driven Decision Making
Change Leadership
How We’ll Have Your Back Ally’s compensation program offers market‑competitive base pay and pay‑for‑performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
Time Away: competitive holiday and flexible paid‑time‑off, including time off for volunteering and voting.
Planning for the Future: plan for the near and long term with an industry‑leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well‑being programs.
Supporting your Health & Well‑being: flexible health and insurance options including dental and vision, pre‑tax Health Savings Account with employer contributions and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back‑up child and adult/elder day care program and childcare discounts.
Work‑Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Equal Opportunity Employer Ally Financial is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID‑19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range Emerging: 165000
Experienced: 202500
Expert: 240000
#J-18808-Ljbffr