Brand Marketing Senior Manager - High End Architectural
Lutron Electronics Co., Inc, Conshohocken, PA, United States
Overview
Lutron Electronics Co., Inc. has an immediate opening for a Brand Marketing Senior Manager – High End Architecture to shape how Lutron is experienced, understood, and valued within the commercial, high‑end architecture and specification market. This position is based in Conshohocken, PA.
In this role, you will define Lutron’s identity, translating insight into meaning and strategy into a compelling narrative that resonates across the design ecosystem. You will connect customer insight, market dynamics, and competitive intelligence to a clear and differentiated identity strategy, strengthening Lutron’s relevance and long‑term brand equity.
In close partnership with commercial leadership, you will ensure Lutron’s voice, story, and presence are consistently expressed across every touchpoint, from digital experiences to physical environments. This is a highly visible role at the intersection of strategy and creativity, requiring both intellectual rigor and a strong point of view to influence how Lutron shows up in the world.
Responsibilities
Define and evolve Lutron’s commercial identity, including narrative, tone, messaging architecture, and positioning within the high‑end architectural market
Establish a cohesive identity framework that resonates across architects, lighting designers, developers, and enterprise stakeholders
Ensure consistent and high‑quality identity expression across digital platforms, physical environments, and customer experiences
Translate customer insights, market intelligence, and competitive analysis into strategic positioning and go‑to‑market direction
Partner with Insights & Research to interpret findings and apply them to identity strategy and brand evolution
Develop and elevate storytelling frameworks that inform campaigns, content strategy, and thought leadership within the design community
Guide creative direction in collaboration with communications and marketing teams to ensure alignment with identity strategy
Shape the long‑term marketing strategy and identity roadmap across commercial spec‑grade segments
Align messaging with customer archetypes and journeys within the architecture and design ecosystem
Influence execution across earned, owned, and paid channels to ensure consistency and impact
Define and elevate Lutron’s experiential presence at industry events, showrooms, and customer engagements
Partner with Sales and Events teams to deliver immersive, identity‑driven experiences that reinforce Lutron’s leadership in design and innovation
Qualifications
Bachelor’s Degree required
10+ years of professional work experience in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling‑driven roles
Experience in architecture, design, lighting, hospitality, luxury, or innovation‑driven industries strongly preferred
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction
Experience influencing senior leaders and driving cross‑functional alignment
Proven understanding of the specification community and commercial customer landscape
Ability to operate at both strategic and executional levels
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders
Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our customers worldwide. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people‑centric, technology‑driven organization.
Lutron Electronics is an Equal Opportunity – affirmative action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr
In this role, you will define Lutron’s identity, translating insight into meaning and strategy into a compelling narrative that resonates across the design ecosystem. You will connect customer insight, market dynamics, and competitive intelligence to a clear and differentiated identity strategy, strengthening Lutron’s relevance and long‑term brand equity.
In close partnership with commercial leadership, you will ensure Lutron’s voice, story, and presence are consistently expressed across every touchpoint, from digital experiences to physical environments. This is a highly visible role at the intersection of strategy and creativity, requiring both intellectual rigor and a strong point of view to influence how Lutron shows up in the world.
Responsibilities
Define and evolve Lutron’s commercial identity, including narrative, tone, messaging architecture, and positioning within the high‑end architectural market
Establish a cohesive identity framework that resonates across architects, lighting designers, developers, and enterprise stakeholders
Ensure consistent and high‑quality identity expression across digital platforms, physical environments, and customer experiences
Translate customer insights, market intelligence, and competitive analysis into strategic positioning and go‑to‑market direction
Partner with Insights & Research to interpret findings and apply them to identity strategy and brand evolution
Develop and elevate storytelling frameworks that inform campaigns, content strategy, and thought leadership within the design community
Guide creative direction in collaboration with communications and marketing teams to ensure alignment with identity strategy
Shape the long‑term marketing strategy and identity roadmap across commercial spec‑grade segments
Align messaging with customer archetypes and journeys within the architecture and design ecosystem
Influence execution across earned, owned, and paid channels to ensure consistency and impact
Define and elevate Lutron’s experiential presence at industry events, showrooms, and customer engagements
Partner with Sales and Events teams to deliver immersive, identity‑driven experiences that reinforce Lutron’s leadership in design and innovation
Qualifications
Bachelor’s Degree required
10+ years of professional work experience in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling‑driven roles
Experience in architecture, design, lighting, hospitality, luxury, or innovation‑driven industries strongly preferred
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction
Experience influencing senior leaders and driving cross‑functional alignment
Proven understanding of the specification community and commercial customer landscape
Ability to operate at both strategic and executional levels
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders
Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our customers worldwide. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people‑centric, technology‑driven organization.
Lutron Electronics is an Equal Opportunity – affirmative action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr