Director, Retail Development
BBC Group and Public Services, New York, NY, United States
Brands & Licensing
Brands & Licensing is responsible for developing and deepening fan engagement to commercialise our IP content. This includes exploring digital growth opportunities for the business, looking at innovative licensing models, and driving value from BBC Studios' world‑famous brands such as Doctor Who, Bluey, Top Gear, Strictly Come Dancing/Dancing With The Stars and BBC Earth. We run global businesses from live events to merchandise, music and magazine publishing. We identify opportunities for growth and future‑proof success through scaling digital business models such as social media monetisation and gaming, and conduct world‑class marketing to ensure BBC Studios brands generate fame globally.
Job Purpose Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere.
The Director, Retail Development will execute omnichannel retail development and marketing strategies to maximise brand presence and retailer support.
The primary focus is to expand and manage BBC Studios brands’ retail placement across mid‑tier, value‑, off‑price, grocery, drug and new business channels in the US and Canada, with opportunity to support e‑commerce.
Key Responsibilities and Accountabilities
Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell‑through. Craft compelling, creative, customised and strategic brand presentations for retailers, including infographics, sizzles, visual graphics, competitive analysis and recaps. Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
Analyse available POS data to drive sell‑through, identify key learnings and new opportunities across US and Canadian retailers.
Execute retail marketing activations including digital and in‑store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programmes that achieve positive ROI.
Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
Knowledge, Skills, Training and Experience Knowledge and Experience
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Illustrator and Photoshop is a plus.
Superior writing and proofing skills, with an eye for design.
Excellent verbal and written communication skills.
Ability to negotiate favourable retail activations and placement.
Strong organisational skills and attention to detail.
Basic Requirements
Ten plus years of experience in Retail Development, Licensing or Category Management.
Experience managing broad range of retail distribution channels.
Solid network of retail buyers, management and marketing leads across mid‑tier, value, drug, grocery, department and off‑price channels.
Strong familiarity with licensees across all categories.
Thorough understanding of the US and Canadian retail and entertainment landscape.
Fortitude to lead and prioritise overlapping projects with tight deadlines from conception to completion.
Additional Desirables
Pop‑culture lover, with a passion for global content, trends & audiences.
Solid understanding of US and/or Canadian retail channels.
Proactive, collaborative team player.
Self‑motivated multi‑tasker.
Willing to travel when needed.
Compensation The anticipated annual base salary for this position is $145,000–$150,000 plus 15% bonus. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licences held, and geographic location of the position.
Benefits and Perks
100% employer‑paid medical and dental insurance (PPO plans).
Generous paid time off.
Flexible, hybrid working arrangements.
Work/life balance.
Free retirement consulting to all employees.
Pet insurance.
Equality, Diversity and Inclusion Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non‑production roles. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
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Job Purpose Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere.
The Director, Retail Development will execute omnichannel retail development and marketing strategies to maximise brand presence and retailer support.
The primary focus is to expand and manage BBC Studios brands’ retail placement across mid‑tier, value‑, off‑price, grocery, drug and new business channels in the US and Canada, with opportunity to support e‑commerce.
Key Responsibilities and Accountabilities
Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell‑through. Craft compelling, creative, customised and strategic brand presentations for retailers, including infographics, sizzles, visual graphics, competitive analysis and recaps. Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
Analyse available POS data to drive sell‑through, identify key learnings and new opportunities across US and Canadian retailers.
Execute retail marketing activations including digital and in‑store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programmes that achieve positive ROI.
Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
Knowledge, Skills, Training and Experience Knowledge and Experience
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Illustrator and Photoshop is a plus.
Superior writing and proofing skills, with an eye for design.
Excellent verbal and written communication skills.
Ability to negotiate favourable retail activations and placement.
Strong organisational skills and attention to detail.
Basic Requirements
Ten plus years of experience in Retail Development, Licensing or Category Management.
Experience managing broad range of retail distribution channels.
Solid network of retail buyers, management and marketing leads across mid‑tier, value, drug, grocery, department and off‑price channels.
Strong familiarity with licensees across all categories.
Thorough understanding of the US and Canadian retail and entertainment landscape.
Fortitude to lead and prioritise overlapping projects with tight deadlines from conception to completion.
Additional Desirables
Pop‑culture lover, with a passion for global content, trends & audiences.
Solid understanding of US and/or Canadian retail channels.
Proactive, collaborative team player.
Self‑motivated multi‑tasker.
Willing to travel when needed.
Compensation The anticipated annual base salary for this position is $145,000–$150,000 plus 15% bonus. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licences held, and geographic location of the position.
Benefits and Perks
100% employer‑paid medical and dental insurance (PPO plans).
Generous paid time off.
Flexible, hybrid working arrangements.
Work/life balance.
Free retirement consulting to all employees.
Pet insurance.
Equality, Diversity and Inclusion Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non‑production roles. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
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