Director, Content & Creator
We. Communications, New York, NY, United States
Summary
Join a team at the forefront of digital storytelling, where creativity, innovation, and collaboration shape the future of brand engagement. We are on the hunt for a dynamic content and social expert to join our high‑performing team. If you are skilled at digital storytelling and have a passion for shaping the future of online engagement for some of the top brands and organizations in the world, you might be the perfect fit for us. The Director, Content and Creator leads content strategy and creative execution for clients in the healthcare and technology spaces, bringing innovative thinking, proactive ideas, and deep subject matter expertise to the table, leading strategic direction in digital storytelling. This position has a finger on the pulse of trends in social media, content strategies, and digital experiences that drive brand awareness and engage audiences to action.
What You’ll Do
Provide proactive strategic counsel to day‑to‑day clients and senior leadership, shaping the digital footprint across corporate, consumer, and executive presence.
Lead and develop insight‑based social media strategies that positively impact commercial and reputational goals.
Mobilize agency expertise and lead teams to deliver creative ideas and execute aligned with social platform constructs and audience understanding.
Manage day‑to‑day engagement with clients, define and manage priorities, deliver work on time and against the client and agency’s quality expectations.
Be financially accountable for developing scopes, managing budgets to scope and ongoing client communications on budgets.
Support new business and identify and pursue organic growth opportunities.
Stay ahead of social media trends and emerging platforms, integrating them into our strategy and sharing with clients.
Qualifications
7+ years of experience managing social media and digital experiences.
Experience supporting health, wellness, or pharmaceutical organizations preferred.
Deep understanding of social media platforms including Meta, X, TikTok, YouTube, LinkedIn, Threads, and Reddit.
Proven ability to deliver strong strategic counsel, critical thinking, and creative ideation verbally in and writing.
Demonstrated ability to manage complex projects, be flexible and move at the pace of social.
Excellent communication, data storytelling, insight‑based strategy and presentation skills.
Strong team collaboration abilities and client engagement skills.
Experience working within regulated environments, with a solid understanding of medical and regulatory submission requirements for digital content.
Compensation The base annual salary range for this role, applicable across all U.S. locations, is $125,000—$163,000 USD. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Benefits
Comprehensive benefits program including medical, dental, and vision coverage.
Pre‑tax accounts including HSA (company match), Medical & Dependent Care FSA.
Generous time off including PTO, holidays, annual wellness break, summer Fridays, and personal days.
Short & long‑term disability, paid by company.
Parental leave, up to 12 weeks for birthing and non‑birthing parent.
Caregiver leave, up to 2 weeks to help eligible family member with serious health condition.
Community engagement, up to 24 hours.
Bi‑annual wellness credits, up to $300 per year.
Support with home office equipment.
Monthly technology credit (to offset internet / phone costs).
401(k) Traditional and Roth options with company match.
Learning and development programs for our employees.
Equal Opportunity We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued.
Office Requirements North America non‑remote employees are required to come into the office 3 days a week.
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What You’ll Do
Provide proactive strategic counsel to day‑to‑day clients and senior leadership, shaping the digital footprint across corporate, consumer, and executive presence.
Lead and develop insight‑based social media strategies that positively impact commercial and reputational goals.
Mobilize agency expertise and lead teams to deliver creative ideas and execute aligned with social platform constructs and audience understanding.
Manage day‑to‑day engagement with clients, define and manage priorities, deliver work on time and against the client and agency’s quality expectations.
Be financially accountable for developing scopes, managing budgets to scope and ongoing client communications on budgets.
Support new business and identify and pursue organic growth opportunities.
Stay ahead of social media trends and emerging platforms, integrating them into our strategy and sharing with clients.
Qualifications
7+ years of experience managing social media and digital experiences.
Experience supporting health, wellness, or pharmaceutical organizations preferred.
Deep understanding of social media platforms including Meta, X, TikTok, YouTube, LinkedIn, Threads, and Reddit.
Proven ability to deliver strong strategic counsel, critical thinking, and creative ideation verbally in and writing.
Demonstrated ability to manage complex projects, be flexible and move at the pace of social.
Excellent communication, data storytelling, insight‑based strategy and presentation skills.
Strong team collaboration abilities and client engagement skills.
Experience working within regulated environments, with a solid understanding of medical and regulatory submission requirements for digital content.
Compensation The base annual salary range for this role, applicable across all U.S. locations, is $125,000—$163,000 USD. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Benefits
Comprehensive benefits program including medical, dental, and vision coverage.
Pre‑tax accounts including HSA (company match), Medical & Dependent Care FSA.
Generous time off including PTO, holidays, annual wellness break, summer Fridays, and personal days.
Short & long‑term disability, paid by company.
Parental leave, up to 12 weeks for birthing and non‑birthing parent.
Caregiver leave, up to 2 weeks to help eligible family member with serious health condition.
Community engagement, up to 24 hours.
Bi‑annual wellness credits, up to $300 per year.
Support with home office equipment.
Monthly technology credit (to offset internet / phone costs).
401(k) Traditional and Roth options with company match.
Learning and development programs for our employees.
Equal Opportunity We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued.
Office Requirements North America non‑remote employees are required to come into the office 3 days a week.
#J-18808-Ljbffr