Member Engagement Strategy Manager

Overview Join to apply for the Member Engagement Strategy Manager role at Spring Health . Our mission: to eliminate every barrier to mental health. At Spring Health, we are revolutionizing mental healthcare by removing barriers that prevent people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , delivers the right care at the right time—whether it is therapy, coaching, medication, or beyond—tailored to each individual’s needs. We partner with over 450 companies, from startups to Fortune 500 corporations, as a leading provider of mental health services, caring for 10 million people. Our clients include brands you know like Microsoft, Target, and Delta Airlines, who trust us to deliver best-in-class outcomes for their employees globally. With our platform, we have generated a net positive ROI for employers and are the only company in our category to earn external validation of net savings for customers. Spring Health is seeking a Member Engagement Strategy Manager to join our fast-growing Member Marketing team. In this role, you will unlock access, activation, and utilization among our most strategic customers by delivering a consultative, data-driven, and highly personalized approach to customer marketing. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals. What You’ll Do Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers. Develop and deliver personalized, data-informed member marketing playbooks reflecting each customer's population needs, benefits ecosystem, and business goals. Translate complex engagement data into clear, actionable insights for customers, showing what is working, where improvements are needed, and why tactics will drive results. Lead implementation marketing strategy for strategic customer launches, ensuring timely go-to-market execution and driving early enrollment and activation. Build strategic remediation plans for customers not meeting enrollment or utilization targets; identify root causes and define tactical solutions to get back on track. Collaborate with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams. Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies aligned to shared success metrics. Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to internal and external stakeholders. Navigate seamlessly between customer-facing strategy sessions and deep-dive tactical collaboration. What Success Looks Like Strategic customers meet or exceed member enrollment, activation, and utilization targets within the first 6 months post-launch. You consistently deliver curated marketing strategies that align with each customer's goals and population needs, and are recognized by stakeholders for driving measurable impact. Scalable processes and playbooks are developed and adopted across Core and Lifecycle Marketing teams. Cross-functional teams, including Strategic Account Managers and Customer Success, view you as a trusted partner and advisor. Proactive identification and resolution of performance gaps leads to successful remediation of at-risk accounts. Your insights and data storytelling help customers clearly understand the why behind marketing strategies and influence decision-making. What You’ll Bring 6+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment. Proven success creating and executing marketing strategies that drive measurable outcomes (activation, engagement, or revenue) for large enterprise accounts. Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way. Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics. Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders. Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity. Passionate about mental health and driven by mission-oriented work. Comfort working with marketing automation platforms, preferably Iterable. The target base salary range for this position is $97,680 - $122,100 , and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. Benefits Provided By Spring Health Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts. HSA and FSA plans are available, with Spring contributing up to $1K for HSAs, depending on plan type. Employer sponsored 401(k) match of up to 2% for retirement planning. An annual allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. Competitive paid time off policies including vacation, sick leave and company holidays. Parental leave at 6 months tenure: 18 weeks for birthing parents and 16 weeks for non-birthing parents. Access to Noom weight management program tailored to your needs and goals. Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses. Access to Wellhub, connecting employees to fitness, mindfulness, nutrition, and sleep in one subscription. BrightHorizons sponsorship for child care, back-up care, and elder care. Up to $1,000 Professional Development Reimbursement per year. $200 per year donation matching to support causes you care about. Note: We have more benefits than listed here; your recruiter will provide more information as you continue in the interview process. Benefits are subject to plan requirements and eligibility criteria. Spring Health is an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know. Our privacy policy: https://springhealth.com/privacy-policy/ Ready to do the most impactful work of your life? Learn more about our values, what it is like to work here, and how hypergrowth meets impact at Spring Health: Our Values #J-18808-Ljbffr