Demand Generation Manager (Remote/Flexible)

Demand Generation Manager (Remote/Flexible) Position Title: Demand Generation Manager Location: Austin, TX Employment Type: Full-Time Onsite, Remote/Flexible, or Hybrid: Remote/Flexible (this role will require placement in Austin, as the Demand Generation Manager will be expected to meet with stakeholders in-person a few times a month) Department: Marketing Hiring Manager: VP of Demand Generation Travel: Moderate (Up to 40%) Benefits: Medical, dental, vision, HSA, FSA, 401(K), life insurance, parental leave, and mental health resources all beginning on first day of employment. COMPANY SUMMARY: Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale. POSITION SUMMARY: We are seeking a Demand Generation Manager, Campaigns & Events to join our dynamic marketing team. This individual will play a critical role in driving pipeline growth through online and offline events, multi-channel campaigns, and collaboration with sales and other key stakeholders. WHAT YOU WILL BE RESPONSIBLE FOR: Develop, execute, and optimize demand generation campaigns across digital and offline channels to generate MQLs, SQLs, and pipeline growth. Manage end-to-end campaigns leveraging tools like HubSpot and Salesforce, ensuring seamless integration and data accuracy. Collaborate with cross-functional teams (sales, product marketing, content, and design) to align campaign objectives with business goals. Event Management: Plan, manage, and execute high-impact events, including webinars, conferences, tradeshows, and roundtables, to drive awareness and lead generation. Negotiate contracts, manage vendors, and oversee budgets to ensure event success. Track, measure, and report on event ROI to ensure alignment with demand generation goals and demonstrate event success. Metrics & Reporting: Define and track KPIs for campaigns and events, including lead volume, pipeline contribution, conversion rates, and ROI. Create regular reports and dashboards to communicate campaign performance to key stakeholders. Continuously analyze and optimize performance, using data-driven insights to refine strategies. Leverage marketing tools and platforms, including HubSpot, Salesforce, Google Analytics, and others, to execute, track, and analyze campaigns. Stay current with emerging technologies and trends to recommend innovative approaches to demand generation and event marketing. Additional responsibilities and duties as required. CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE: The Essentials 3+ years of experience in demand generation, event management, or marketing is required. Prior experience in a SaaS environment is required, ideally within a B2B MarTech or Digital Asset Management company. Proven track record of running successful multi-channel campaigns and managing events that deliver measurable business outcomes. Deep understanding of marketing metrics and KPIs, with the ability to analyze and act on data to improve performance. Strong project management skills, with the ability to manage multiple priorities and meet deadlines. Excellent written and verbal communication skills for collaboration and campaign messaging. Advanced knowledge of HubSpot and Salesforce is a must. Familiarity with marketing automation, CRM, and analytics tools. APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE: Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility. We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking. Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere. Unlimited PTO, flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance. Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles. APRIMO BENEFITS WE OFFER: Target Compensation: Annual base salary target of $135,000 to $150,000 and OTE of $150,000 to $175,000 depending on job related knowledge, skills, and level of experience. Bonus program that pays out quarterly. Competitive benefits coverage that begins on the first day of employment. #J-18808-Ljbffr