Digital Strategist

ZAG Interactive is seeking an experienced and strategically minded Embedded Digital Strategist (EDS) to join our Account Management team. This unique role is designed to identify upselling opportunities across our existing client base and bridge the gap between client relationship management and digital strategy. The EDS will work closely with Account Managers to analyze client websites, services, and performance data, to proactively recommend enhancements that align with ZAG’s offerings.
This is not an entry-level position. The ideal candidate thrives in a fast-paced agency setting, has a passion for digital marketing and usability, and possesses a proven track record of delivering strategic insights that drive client growth.
Responsibilities
Partner with Account Managers to review client websites and analytics, identifying opportunities for upselling ZAG services such as SEO, Paid Search, ADA compliance, and CMS enhancements
Develop strategic plans for specific clients to communicate new ideas and cross-selling services tailored to each client’s goals, industry trends and budgets
Work closely with the

Marketing Strategy lead

and

Business Development

team to stay informed on current and upcoming service offerings, ensuring recommendations are aligned with ZAG’s evolving capabilities.
Coordinate with the

Head of Operations

to prioritize upsell opportunities that are operationally feasible and strategically aligned with company goals.
Attend recurring client meetings to provide strategic input and support Account Managers in presenting upsell opportunities
Maintain updated client notes and strategic recommendations in CRM (Zoho), ensuring visibility across teams
Collaborate with strategy, design and development teams to align upsell strategies with technical feasibility and creative direction
Track and report on upsell conversion metrics, client satisfaction, and strategic impact
Support ZAG’s internal marketing efforts through blog writing, sales support, and strategic ideation
Qualifications
Bachelor's degree in marketing, Communications, or related field.
Minimum 3–5 years of experience in a digital agency or account servicing role.
Strong understanding of web technologies, .NET CMS platforms (Kentico a plus), and the web development lifecycle
Strong understanding of digital marketing, design and user experience
Demonstrated ability to think creatively and analytically to solve client challenges.
Industry knowledge of banking operations, financial products, and emerging trends driving innovation in the financial sector preferred.
Excellent verbal, written, and presentation skills.
Experience with Workfront and Zoho is a plus
Google Analytics certification or similar credentials preferred.
Ability to thrive in a collaborative, deadline-driven environment.
Seniority level

Seniority level Associate
Employment type

Employment type Full-time
Job function

Job function Marketing
Industries Marketing Services
Referrals increase your chances of interviewing at ZAG Interactive by 2x
Inferred from the description for this job

Medical insurance
Vision insurance
401(k)
Disability insurance
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