Sales Content & Messaging Specialist (m/f/d)
alpitronic Americas LLC, Charlotte, NC, United States
YOUR RESPONSIBILITIES
Create compelling, clear, and engaging written content for integrated communications, including website, brochures, whitepapers, presentations, videos, campaigns, and social media
Translate complex technical information about Alpitronic’s products and EV charging technology into accessible and inspiring stories tailored to different audiences
Collect insights from product marketing, sales, R&D, and customers, and transform them into clear, structured, and compelling narratives
Regularly review, optimize, and refine website and digital content to ensure accuracy, consistency, and alignment with Alpitronic’s tone of voice
Support the marketing team in developing messaging frameworks, value propositions, and product positioning
Collaborate closely with design, branding, and product teams to ensure textual and visual consistency across all touchpoints
Coordinate and manage external copywriters and agencies, ensuring quality, consistency, and adherence to brand guidelines
Conduct competitor, industry, and market research to continuously improve content quality and inform messaging direction
YOUR QUALIFICATIONS & SKILLS
Bachelor's degree in Marketing or Communication or similar
Proven experience in copywriting, content creation, or marketing communications, ideally within mobility or energy sectors
Ability to quickly understand and translate complex technical topics into clear, engaging messages
Experience in writing for websites, brochures, case studies, product sheets, presentations, whitepapers, video scripts, and newsletters
Strong expertise in conducting market, competitor, and technology research
Knowledge of SEO and keyword use, including on-page optimization and search-friendly web content structuring as an advantage
Excellent command of English; proficiency in German or Italian as a plus
OUR COMMITMENT
Innovative work environment in a young, dynamic team
High-tech projects in the future-proof sector of e-mobility
Opportunities for advancement in a growing company
A wide range of further training opportunities
Attractive bonus system and performance-related pay
Additional company benefits
#J-18808-Ljbffr
Create compelling, clear, and engaging written content for integrated communications, including website, brochures, whitepapers, presentations, videos, campaigns, and social media
Translate complex technical information about Alpitronic’s products and EV charging technology into accessible and inspiring stories tailored to different audiences
Collect insights from product marketing, sales, R&D, and customers, and transform them into clear, structured, and compelling narratives
Regularly review, optimize, and refine website and digital content to ensure accuracy, consistency, and alignment with Alpitronic’s tone of voice
Support the marketing team in developing messaging frameworks, value propositions, and product positioning
Collaborate closely with design, branding, and product teams to ensure textual and visual consistency across all touchpoints
Coordinate and manage external copywriters and agencies, ensuring quality, consistency, and adherence to brand guidelines
Conduct competitor, industry, and market research to continuously improve content quality and inform messaging direction
YOUR QUALIFICATIONS & SKILLS
Bachelor's degree in Marketing or Communication or similar
Proven experience in copywriting, content creation, or marketing communications, ideally within mobility or energy sectors
Ability to quickly understand and translate complex technical topics into clear, engaging messages
Experience in writing for websites, brochures, case studies, product sheets, presentations, whitepapers, video scripts, and newsletters
Strong expertise in conducting market, competitor, and technology research
Knowledge of SEO and keyword use, including on-page optimization and search-friendly web content structuring as an advantage
Excellent command of English; proficiency in German or Italian as a plus
OUR COMMITMENT
Innovative work environment in a young, dynamic team
High-tech projects in the future-proof sector of e-mobility
Opportunities for advancement in a growing company
A wide range of further training opportunities
Attractive bonus system and performance-related pay
Additional company benefits
#J-18808-Ljbffr