Social Media and Content Specialist
Gleim Publications Inc, Gainesville, FL, United States
Position Overview
The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.
Key Responsibilities Content Development & Creative Execution
Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
Design and edit graphics using approved tools and templates to support content and campaign needs
Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations
Social Media Channel Management
Manage, schedule, and publish content across multiple social media platforms
Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines
Support online reputation management through proactive monitoring and response coordination
Strategy, Performance & Analytics
Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
Identify trends, audience insights, and high-performing content to inform ongoing optimization
Make real-time adjustments to content and messaging based on performance data and emerging trends
Provide actionable insights and recommendations to marketing stakeholder
Cross-Functional Collaboration
Partner with team to support business goals and campaign initiatives
Contribute to content and social media strategy discussions and planning sessions
Align social content with broader marketing, brand, and communications strategies
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
Demonstrated experience writing professional, engaging copy for digital audiences
Working knowledge of social media management, scheduling, and analytics tools
Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
Strong organizational skills with the ability to manage multiple priorities and deadlines
Key Competencies
Strategic and analytical thinking
Strong written and visual communication skills
Attention to detail and brand consistency
Ability to adapt quickly in a fast-paced digital environment
Collaborative mindset with a high degree of accountability
References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.
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Key Responsibilities Content Development & Creative Execution
Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
Design and edit graphics using approved tools and templates to support content and campaign needs
Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations
Social Media Channel Management
Manage, schedule, and publish content across multiple social media platforms
Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines
Support online reputation management through proactive monitoring and response coordination
Strategy, Performance & Analytics
Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
Identify trends, audience insights, and high-performing content to inform ongoing optimization
Make real-time adjustments to content and messaging based on performance data and emerging trends
Provide actionable insights and recommendations to marketing stakeholder
Cross-Functional Collaboration
Partner with team to support business goals and campaign initiatives
Contribute to content and social media strategy discussions and planning sessions
Align social content with broader marketing, brand, and communications strategies
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
Demonstrated experience writing professional, engaging copy for digital audiences
Working knowledge of social media management, scheduling, and analytics tools
Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
Strong organizational skills with the ability to manage multiple priorities and deadlines
Key Competencies
Strategic and analytical thinking
Strong written and visual communication skills
Attention to detail and brand consistency
Ability to adapt quickly in a fast-paced digital environment
Collaborative mindset with a high degree of accountability
References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.
#J-18808-Ljbffr