Brand Intelligence Analyst
Fisher Investments, Plano, TX, United States
Brand Intelligence Analyst
Overview
The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically plan and implement social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.
Day-to-Day
Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
Distill brand media coverage into important highlights and observations for management
Maintain knowledge of evolving and new online platforms, including the latest security enhancements
Research and implement new processes
Identify gaps in our existing processes and technologies, recommending and implementing change to improve
Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction
Your Qualifications
Bachelor's degree or equivalent combination of education and experience required
Highly developed qualitative and quantitative skills required
Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
Experience managing ad campaigns preferred
Prior experience using social media management tools (Sprout, Hootsuite)
Prior experience using social listening tools (Brandwatch, Talkwalker)
Benefits
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
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Day-to-Day
Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
Distill brand media coverage into important highlights and observations for management
Maintain knowledge of evolving and new online platforms, including the latest security enhancements
Research and implement new processes
Identify gaps in our existing processes and technologies, recommending and implementing change to improve
Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction
Your Qualifications
Bachelor's degree or equivalent combination of education and experience required
Highly developed qualitative and quantitative skills required
Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
Experience managing ad campaigns preferred
Prior experience using social media management tools (Sprout, Hootsuite)
Prior experience using social listening tools (Brandwatch, Talkwalker)
Benefits
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
#J-18808-Ljbffr