Marketing Coordinator - Univ of South Carolina - Columbia, SC
Aramark, Columbia, SC, United States
Job Description
The Marketing Analyst supports the development of category and proprietary brand innovation for retail, residential and catering channels as a key member of the Marketing Team. Responsibilities include implementation of program development and activation support for retail, residential dining, catering, convenience, and other services with a strong focus on developing and executing an end-to-end solution. This position will gather feedback pre- and post- program development from key internal stakeholders to ensure program success.
Job Responsibilities
Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
Supports the management of all aspects of the development and ongoing management with Growth and Global Operating Excellence including initial sales and operator training materials, roll‑out plans, and tools development
Collaborates with cross‑functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, and sales/retention to develop, launch, assess and continuously improve focus categories and brands
Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
Tracks and reports initiative results against objectives and refines programs where needed to attain required operating results while managing the budget and other project‑management duties (e.g., timelines, project plans, program administration)
Qualifications
At least 1‑3 years of experience in product, program, or menu development in food service
Experience in building marketing capacity and tools in a complex marketing / sales environment
Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
Strong project‑management experience leading cross‑functional teams in a matrix organization
Excellent interpersonal communication skills—including strong writing and presentation skills
Photoshop proficiency preferred
Equal Opportunity Statement Aramark believes that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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Job Responsibilities
Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
Supports the management of all aspects of the development and ongoing management with Growth and Global Operating Excellence including initial sales and operator training materials, roll‑out plans, and tools development
Collaborates with cross‑functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, and sales/retention to develop, launch, assess and continuously improve focus categories and brands
Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
Tracks and reports initiative results against objectives and refines programs where needed to attain required operating results while managing the budget and other project‑management duties (e.g., timelines, project plans, program administration)
Qualifications
At least 1‑3 years of experience in product, program, or menu development in food service
Experience in building marketing capacity and tools in a complex marketing / sales environment
Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
Strong project‑management experience leading cross‑functional teams in a matrix organization
Excellent interpersonal communication skills—including strong writing and presentation skills
Photoshop proficiency preferred
Equal Opportunity Statement Aramark believes that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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