Web Content Producer, YSPH
Yale University, New Haven, CT, United States
Overview
The Yale School of Public Health is a leader in public health research, innovation, and scholarship. Since its founding in 1915, the school has undergone many changes and continues to transform today. The school is redesigning its website and is seeking a highly motivated and experienced web content producer. The successful candidate will support the communications team with the planning, writing, editing, implementing, and publishing of website content, creating engaging web page layouts using template offerings in the content management systems. This includes text, images, videos, digital publications, and more. Working closely with leadership, managers, and various departments, the producer will create web content that is valuable to target audiences and develop the voice for all aspects of the school’s online presence.
Essential Duties With an understanding of the unique requirements of web writing, the web content producer will use strong editorial skills to write, proofread, and edit web content; ensure timely web content edits; collaborate with others to align with brand strategy and meet the needs of various web audiences; engage and educate readers with a mix of marketing copy and research-related public health topics; create clear, user‑friendly content; follow the content strategy, editorial guidelines, and best practices for web writing; use SEO effectively; serve as project manager for developing websites, conceptualizing new initiatives, and implementing website structure and graphic elements; use the CMS such as Drupal and WordPress; maintain compliance with school and university standards and policies; manage a network of content contributors; maintain customer service and relationships with web stakeholders; contribute to site maintenance through routine web changes and link fixes; follow all accessibility guidelines; process lecture videos for the website; support other YSPH web users; train and mentor other users; and may perform other duties as assigned.
Excellent writing skills in English with an understanding of web writing principles, SEO, content management, web page presentation, and digital accessibility.
Experience with HTML or CMS platforms (e.g., Dreamweaver, WordPress, Drupal, OmniCMS), photo editing (e.g., Photoshop), collaborative tools (e.g., OneDrive, Salesforce, Google Drive), and familiarity with Google Analytics or Siteimprove.
Hands‑on experience with MS Office and publishing tools.
Ability to multi‑task and juggle several workloads; creative problem‑solver with an eye for detail.
Excellent planning and organization skills; strong interpersonal skills, team building, and collaboration.
Preferred Education, Experience and Skills
Knowledge of the following programs/tools: Proficiency with video editing (e.g., Final Cut Pro, Premiere Pro), graphics software (e.g., Canva), knowledge of ADA accessibility best practices for web and PDF files, Google data and SEO keyword software (e.g., Google Search Console, Google Trends).
Principal Responsibilities
Develop and execute public relations strategy, output, and performance for the department, aiming to increase media impressions in local, national, industry‑specific, and alumni media; create communications strategy to showcase top technologies available for license.
Establish and maintain effective working relationships with media representatives; identify opportunities to collaborate with other departments and the Office of Public Affairs to develop and publicize stories.
Assess faculty inventions and student startups for newsworthiness and create compelling news and public relations content: press releases, blog articles, website updates, newsletter articles, and social media posts.
Manage delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, email newsletters, and creating video, print, and on‑campus events; create websites that embed existing content from Yale and external sites.
Seek, negotiate, and recommend external organizations that can provide services to optimize cost and functionality of the communications strategy; ensure all communications conform to university guidelines; hire student workers as needed; may perform other duties as assigned.
We use and base our judgments concerning the admission, education, and employment of individuals upon qualifications and abilities. Yale seeks to attract qualified persons from a broad range of backgrounds and perspectives, and is in accordance with federal and Connecticut law, does not discriminate in admissions, educational programs, or employment against any individual on account of sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era, or other covered veteran.
Note: Yale University is a tobacco‑free campus.
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Essential Duties With an understanding of the unique requirements of web writing, the web content producer will use strong editorial skills to write, proofread, and edit web content; ensure timely web content edits; collaborate with others to align with brand strategy and meet the needs of various web audiences; engage and educate readers with a mix of marketing copy and research-related public health topics; create clear, user‑friendly content; follow the content strategy, editorial guidelines, and best practices for web writing; use SEO effectively; serve as project manager for developing websites, conceptualizing new initiatives, and implementing website structure and graphic elements; use the CMS such as Drupal and WordPress; maintain compliance with school and university standards and policies; manage a network of content contributors; maintain customer service and relationships with web stakeholders; contribute to site maintenance through routine web changes and link fixes; follow all accessibility guidelines; process lecture videos for the website; support other YSPH web users; train and mentor other users; and may perform other duties as assigned.
Excellent writing skills in English with an understanding of web writing principles, SEO, content management, web page presentation, and digital accessibility.
Experience with HTML or CMS platforms (e.g., Dreamweaver, WordPress, Drupal, OmniCMS), photo editing (e.g., Photoshop), collaborative tools (e.g., OneDrive, Salesforce, Google Drive), and familiarity with Google Analytics or Siteimprove.
Hands‑on experience with MS Office and publishing tools.
Ability to multi‑task and juggle several workloads; creative problem‑solver with an eye for detail.
Excellent planning and organization skills; strong interpersonal skills, team building, and collaboration.
Preferred Education, Experience and Skills
Knowledge of the following programs/tools: Proficiency with video editing (e.g., Final Cut Pro, Premiere Pro), graphics software (e.g., Canva), knowledge of ADA accessibility best practices for web and PDF files, Google data and SEO keyword software (e.g., Google Search Console, Google Trends).
Principal Responsibilities
Develop and execute public relations strategy, output, and performance for the department, aiming to increase media impressions in local, national, industry‑specific, and alumni media; create communications strategy to showcase top technologies available for license.
Establish and maintain effective working relationships with media representatives; identify opportunities to collaborate with other departments and the Office of Public Affairs to develop and publicize stories.
Assess faculty inventions and student startups for newsworthiness and create compelling news and public relations content: press releases, blog articles, website updates, newsletter articles, and social media posts.
Manage delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, email newsletters, and creating video, print, and on‑campus events; create websites that embed existing content from Yale and external sites.
Seek, negotiate, and recommend external organizations that can provide services to optimize cost and functionality of the communications strategy; ensure all communications conform to university guidelines; hire student workers as needed; may perform other duties as assigned.
We use and base our judgments concerning the admission, education, and employment of individuals upon qualifications and abilities. Yale seeks to attract qualified persons from a broad range of backgrounds and perspectives, and is in accordance with federal and Connecticut law, does not discriminate in admissions, educational programs, or employment against any individual on account of sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era, or other covered veteran.
Note: Yale University is a tobacco‑free campus.
#J-18808-Ljbffr