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Group and Event Sales Manager - HALL Park Hotel

Coury Hospitality, Plano, TX, United States


Group Sales & Event Manager

At HALL Park Hotel, Autograph Collection, we blend art, business, and hospitality in the heart of Frisco's thriving corporate district. With modern luxury accommodations, world-class amenities, and a strong connection to the local business community, our hotel is designed for exceptional service and sophisticated experiences. Curators at HALL Park Hotel thrive in an elevated, culture-focused environment, delivering memorable moments for every guest. The Group Sales & Event Manager is a dynamic, results-driven professional responsible for prospecting, selling, and servicing small to mid-size corporate group business. This role blends sales strategy with hands-on event execution, ensuring a seamless experience from initial inquiry through final billing. This position plays a critical role in capturing short-term, high-volume group opportunities ("express groups") while delivering exceptional service that reflects the elevated standards of HALL Park Hotel. What You'll Do Proactively prospect, qualify, and close corporate group business Manage inbound leads from CI/TY, Cvent, Marriott channels, and direct inquiries Develop and present custom proposals, contracts, and pricing strategies Negotiate effectively to maximize guestroom revenue, meeting space utilization, and ancillary spend Consistently meet and exceed revenue, conversion, and pace goals Create Exceptional Event Experiences Serve as the primary contact for groups from contract through execution Lead event detailing, including BEO creation, timelines, and setup requirements Conduct site tours, planning meetings, and pre-conference meetings Partner closely with banquets, culinary, AV, and operations teams to ensure flawless execution Provide on-site support when needed to ensure exceptional guest experiences Build Meaningful Relationships Cultivate strong relationships with corporate clients, planners, and repeat accounts Deliver a high-touch, responsive service experience aligned with luxury standards Identify opportunities for repeat business and referrals Anticipate client needs and offer creative, tailored solutions Operate with Excellence Maintain accurate and timely updates in CI/TY systems and sales platforms Ensure compliance with Marriott and property SOPs, including contracts, deposits, and reporting Collaborate with sales, catering, and revenue teams to align on inventory and pricing strategies Manage a fast-paced pipeline with efficiency, attention to detail, and accountability What You Bring 24+ years of experience in hotel sales, catering, and event management Experience managing corporate group or express group business preferred Strong working knowledge of CI/TY, Cvent, and Marriott systems is a plus Exceptional communication, organization, and negotiation skills Ability to thrive in a fast-paced, high-volume environment A passion for hospitality, service excellence, and relationship building Why You'll Love Working With Us Be part of an award-winning luxury lifestyle hotel Join a company that values culture, creativity, and career growth Work alongside a collaborative, high-performing team Opportunity to make a direct impact on revenue success and guest experience Competitive compensation, benefits, and bonus potential