Sales Development Representative
SIMCO Electronics, Richardson, TX, United States
The Sales Development Representative (SDR) is responsible for driving pipeline growth through outbound prospecting and inbound lead qualification. This role focuses on identifying, qualifying, and routing opportunities to the sales team while maintaining accurate CRM data. Reporting to the Head of Sales Operations, the SDR plays a critical role in fueling revenue and supporting sales execution.
Key Responsibilities
Lead Generation & Qualification
Generate qualified leads through outbound prospecting and inbound lead follow-up.
Qualify prospects based on defined criteria and schedule meetings for the sales team.
Maintain accurate, up-to-date opportunity and activity records in Salesforce.
Execute structured call, email, and social outreach sequences.
Follow defined messaging and cadence standards to drive consistent activity.
Ensure clean handoff of qualified opportunities to the sales team.
Support opportunity progression by confirming buying interest, timing, and next steps.
Performance Reporting
Track personal activity and results against targets.
Use performance data to improve outreach effectiveness and conversion rates.
Cross-Functional Collaboration
Work closely with sales to align on target accounts and qualification standards.
Provide feedback to marketing on lead quality and messaging effectiveness.
Required Skills & Qualifications
Experience
1–3 years of experience in sales development, inside sales, or a related role.
Strong prospecting, qualification, and objection-handling skills.
Technical Proficiency
Working knowledge of CRM systems, preferably Salesforce, and sales engagement tools.
Communication
Clear, professional verbal and written communication skills.
Coachability
Ability to take feedback and improve performance quickly.
Education
Bachelor’s degree preferred but not required.
Key Measures
Activity metrics including calls, emails, and meetings set.
Qualified opportunities created and accepted by sales.
Data accuracy and CRM hygiene.
This role is based at our corporate headquarters in Silicon Valley. Minimal travel required (up to 10%) for training or client visits.
SIMCO’s Mission in Service Culture The SDR is a role model for SIMCO’s mission-driven culture, living the core values of
Trust, Empathy, and Innovation
while driving teamwork and continuous improvement.
About Us SIMCO Electronics is the leading provider of calibration and software services for test and measurement instruments used in technology organizations. To learn more about SIMCO Electronics please visit our home page at: https://www.simco.com/.
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Key Responsibilities
Lead Generation & Qualification
Generate qualified leads through outbound prospecting and inbound lead follow-up.
Qualify prospects based on defined criteria and schedule meetings for the sales team.
Maintain accurate, up-to-date opportunity and activity records in Salesforce.
Execute structured call, email, and social outreach sequences.
Follow defined messaging and cadence standards to drive consistent activity.
Ensure clean handoff of qualified opportunities to the sales team.
Support opportunity progression by confirming buying interest, timing, and next steps.
Performance Reporting
Track personal activity and results against targets.
Use performance data to improve outreach effectiveness and conversion rates.
Cross-Functional Collaboration
Work closely with sales to align on target accounts and qualification standards.
Provide feedback to marketing on lead quality and messaging effectiveness.
Required Skills & Qualifications
Experience
1–3 years of experience in sales development, inside sales, or a related role.
Strong prospecting, qualification, and objection-handling skills.
Technical Proficiency
Working knowledge of CRM systems, preferably Salesforce, and sales engagement tools.
Communication
Clear, professional verbal and written communication skills.
Coachability
Ability to take feedback and improve performance quickly.
Education
Bachelor’s degree preferred but not required.
Key Measures
Activity metrics including calls, emails, and meetings set.
Qualified opportunities created and accepted by sales.
Data accuracy and CRM hygiene.
This role is based at our corporate headquarters in Silicon Valley. Minimal travel required (up to 10%) for training or client visits.
SIMCO’s Mission in Service Culture The SDR is a role model for SIMCO’s mission-driven culture, living the core values of
Trust, Empathy, and Innovation
while driving teamwork and continuous improvement.
About Us SIMCO Electronics is the leading provider of calibration and software services for test and measurement instruments used in technology organizations. To learn more about SIMCO Electronics please visit our home page at: https://www.simco.com/.
#J-18808-Ljbffr