Demand Generation Manager

Who we are At Quandri, our mission is to unlock the world’s insurance data so brokerages and agencies can deliver the best possible service to their clients. Our Renewal Intelligence Platform is designed to help agencies save time, increase profitability, and drive better outcomes for their staff, clients, and business. What we do Running a profitable personal lines book of business is harder than ever for insurance brokerages and agencies. Rising costs, market shifts, and staffing challenges make it tough to scale while delivering exceptional client service. Trusted by 100+ insurance agencies across North America, Quandri is transforming the policy renewal process with AI‑driven automation, delivering data‑driven insights, and enabling proactive workflows. Because of the high volume, high velocity nature of personal lines, today’s renewal process is often reactive, with brokers and agents focusing on clients who request help rather than adopting a proactive, data‑driven approach. Quandri changes that. Our platform automates routine tasks, highlights at‑risk accounts, and arms advisors with timely, data‑driven recommendations. The result? Higher retention, more upsell and cross‑sell opportunities, reduced E&O risk, and a better experience for both staff and clients. Why join us? At Quandri, you’ll make a real impact alongside a team that is as innovative and diverse as the industry we serve. Our culture is built around curiosity, collaboration, and continuous improvement. We’re a hybrid company with ¾ of our team in Vancouver and the rest distributed. Our Vancouver office is in Olympic Village, where we collaborate in person three days a week. We believe in flexibility, and we also know that great ideas come from working together. We’re backed by leading US and Canadian investors and are scaling quickly. We saw 3x ARR growth last year and plan to continue growing both revenue and our team. Named one of LinkedIn’s Top Canadian Startups in 2024 & 2025, we’ve already made a meaningful impact on the insurance industry. We’ve also been named to Deloitte’s Fast 50, highlighted on CB Insights’ Insurtech 50 and Fintech 100 lists, and featured amongst the Globe and Mail’s Top Growing Companies in Canada. Now, we want you to be part of our journey. About the role As Quandri’s Demand Generation Manager, you’ll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the VP of Marketing, you’ll work closely with cross-functional partners to build and execute campaigns that fuel our pipeline and accelerate our mission to transform the insurance industry. What you’ll do Develop and execute targeted, multi‑channel programs for a defined set of high‑value enterprise accounts. Design multi‑touch, omnichannel demand generation programs that move buyers from awareness to pipeline. Map customer journeys and identify the optimal touchpoints and messaging for mid‑market and enterprise buyers. Orchestrate campaigns across paid media, email, events, content, GEO and social, ensuring they work as a system, not silos. Support conferences and webinars that generate leads, ensuring efficient post‑event follow‑up to maximize pipeline growth. Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner. Collaborate closely with marketing ops to analyze campaign performance and utilize data‑driven insights to optimize and improve ROI, focusing on metrics that drive revenue. Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRM. The right person for this role will have 6+ years of professional non‑internship marketing experience in a B2B SaaS capacity. Experience developing integrated demand generation strategies across the full customer lifecycle, identifying the right tactics for each stage of the journey (awareness, consideration, decision, retention) and creating systematic approaches rather than isolated, channel‑specific campaigns. Demonstrated experience using AI tools and AI‑first approaches in meaningful ways for demand generation work, including campaign optimization, content creation, audience targeting, personalization, or marketing automation. Experience using customer research, hard data and metrics to back up assumptions, generate forecasts. Experience with A/B testing, creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization. Experience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator). Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/Moz. Proven experience scaling the demand generation discipline at a series A/B startup. Bonus points if you have Experience developing and executing complex, data‑driven SEO strategies utilizing SEO tools and techniques, including keyword research, on‑page/technical optimization, and performance monitoring. Experience working with ZoomInfo, 6sense. Experience with conference planning, management and logistical coordination (before, during, and after the event). Location We strongly prefer candidates based in Vancouver, where you’ll work from our Olympic Village office three days per week. For the right candidate, we’re open to remote arrangements within Canada, with a requirement to travel to Vancouver at least once per quarter for team collaboration. Our guiding principles Customers at the core. We put the customer at the center of all we do. … Move with urgency. … Be curious . … Excellence in execution. … Act like an owner. … Compensation $108,000 – $125,000 a year. The total compensation package ranges from $130,000 – $150,000, which includes: Base salary: $108,000 – $125,000 (based on experience and performance). Variable compensation tied to pipeline targets. Employee stock options based on experience level. Comprehensive health benefits, including Lifestyle Spending Account. Four weeks of paid vacation per year. Work anywhere in the world for 60 days of the year. Parental leave top‑ups: 6 months for birthing parents, 8 weeks for non‑birthing parents (up to $100,000 annual salary). Enhanced mental health benefits through Dialogue, providing unlimited access to mental health practitioners at no cost. Quandri is dedicated to fostering a diverse and inclusive workplace. As an equal opportunity employer, Quandri adheres to Canadian labour laws and does not engage in discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other status protected under Canadian law. Don’t let imposter syndrome stop you from applying. Great people sometimes don’t have the "right" experience. If you think that you’ll be amazing at this role then we encourage you to apply. #J-18808-Ljbffr