Associate Director, Omnichannel Marketing

Title: Associate Director – Medical Affairs Nonpersonal Media

Duration: 08 months contract

Location: Remote or Indianapolis (Travel 20–40%)

Pay range- $60 - $69 per hour on W2.

Shift: Standard Business Hours

Position Summary

• Lead media strategy and execution within Medical Affairs to drive healthcare provider (HCP) engagement.

• Deliver data-driven, omnichannel media strategies across digital and traditional platforms.

• Partner cross-functionally to support clinical education, awareness, and care gap initiatives.

• Drive innovation, measurement, and optimization of media strategies within a centralized Media Center of Excellence.

Responsibilities

Strategic Leadership & Business Acumen

• Synthesize data, insights, and research to deliver strategic media recommendations aligned with Medical Affairs goals.

• Lead development of media objectives, channel strategies, and measurement frameworks.

Operational Excellence

• Manage agency relationships and Statements of Work (SOW).

• Ensure compliance with marketing guidelines, privacy policies, and internal procedures.

• Participate in annual planning and continuously improve media execution strategies.

Omnichannel & Digital Strategy

• Drive digital omnichannel orchestration to enhance HCP customer experience.

• Partner with Medical Affairs and business units to align strategies across channels.

• Present strategies and insights to senior leadership, including executive stakeholders.

Technical Expertise & Execution

• Build expertise across media platforms and third-party solutions (SOAs).

• Collaborate with agencies to develop, execute, and optimize media plans.

• Ensure alignment of therapeutic area strategies and customer insights across touchpoints.

Data-Driven Decision Making

• Analyze performance data and optimize media mix to achieve desired outcomes.

• Utilize media measurement tools and modeling techniques to guide strategy.

Collaboration & Innovation

• Collaborate across teams to define standards and enhance customer experience.

• Identify innovative opportunities to address clinical care gaps and improve evidence sharing.

Qualifications

Education:

• Bachelor's Degree or equivalent experience

Experience:

• 8+ years of experience in marketing, digital media, or customer-facing roles

• Experience across multiple media channels (digital and traditional)

• Experience with media planning tools, measurement, and media mix modeling

Skills:

• Strong strategic thinking and analytical skills

• Strong project and budget management skills

• Ability to influence senior stakeholders and cross-functional teams

• Strong communication and presentation skills

• Ability to operate in dynamic, ambiguous environments

• Strong problem-solving and decision-making skills

Preferred Qualifications:

• Experience leading cross-functional teams

• Experience in healthcare/pharmaceutical or Medical Affairs environment

• Experience working with media agencies and omnichannel strategies

Additional Requirements:

• Must be authorized to work in the U.S. (no sponsorship available)

• Willingness to travel 20–40%