Social Media Manager

Location: Based in or willing to relocate to West Palm Beach Florida area.

Reports to: Dual reporting – Founder/Creative Director & Vice President of Marketing

Experience: 

• 5-7 years of sales, marketing (including but not limited to social media marketing) or customer service experience at a D2C eCommerce brand, ideally in fashion & apparel space.
• Experience reporting and providing regular insights to business stakeholders.
• Entrepreneurial mindset and goal oriented - self-directed, proactive and able to define and execute projects independently.
• Experience working with complementary business functions such as Creative, Marketing, Merchandising, Operations, and ability to navigate and partner cross-functionally.
• Curatorial and aesthetic approach to managing social media presence.

Roles & Responsibilities: 

• Manage day to day functioning of the main brand social accounts including, but not limited to, Instagram and TikTok. 
• Create systems and processes around organic social media function with buy-in from key business stakeholders. 
• Manage all organic customer engagement on all social channels, including responses to direct messages, comments, re-posting, etc. 
• Closely monitor social media performance and KPIs. 
• Create strategies to optimize key social media performance metrics.
• Develop content creation strategy and deployment, specifically, platform-relevant content curation to connect, engage, and convert.