Brand Marketing Coordinator

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.

Overview

We’re actively seeking a detail-oriented, proactive Brand Marketing Coordinator with 2-3 years of relevant experience to join our team in Los Angeles, supporting our brand, retail, and PR initiatives. This is an exciting opportunity for someone passionate about fashion, brand building, and retail experiences to leverage their expertise in a dynamic, fast-paced environment and drive impactful marketing outcomes.

Ideal Candidate Profile

• Highly organized with managing multiple timelines, priorities, and details simultaneously, proven track record of delivering tasks accurately and on time, with uncompromising attention to detail.
• Proactive and excellent communicator with demonstrated experience collaborating cross-functionally, keeping teams aligned on goals, deadlines, and deliverables to ensure seamless execution.
• Genuine passion for fashion, brand storytelling, and retail experiences, with exposure to brand-building strategies and customer touchpoint optimization.
• Proven ability to thrive in a fast-paced, execution-heavy setting, experienced in adapting to shifting priorities, problem-solving, and delivering results with a positive, solution-oriented attitude.

Job Scope & Responsibilities

• Support and contribute to brand campaigns and storytelling efforts, drawing on experience to help translate creative concepts into tangible, impactful experiences across all customer touchpoints.
• Own retail marketing initiatives, leveraging prior experience to support store openings, plan and execute in-store activations, manage signage, and ensure consistent brand presence in retail locations.
• Coordinate effectively with our PR agency, using relevant experience to manage product sends, track media coverage, and support PR events (preparation, execution, and follow-up) efficiently.
• Assist in and contribute to the execution of brand campaigns across multiple channels, drawing on experience to ensure consistency in messaging, assets, and campaign performance.
• Manage project timelines, track deliverables, and coordinate assets across cross-functional teams (design, retail, PR, etc.)—proven experience in keeping complex initiatives on track and resolving bottlenecks.

Preferred Qualifications (a plus)

• Specialized experience in fashion, PR, or retail marketing.
• Experience supporting events, in-store activations, or brand pop-ups.
• Familiarity with PR processes, including sample tracking, press recaps, media outreach, or coverage reporting.

If you’re a driven, organized professional with brand marketing experience, a passion for brand building and retail, and you’re ready to jump into a hands-on, impactful role in LA, we want to hear from you!