Google Ads Associate Job at USK Technologies in San Jose

Skills: Google Ads, Google Ads Editor, Microsoft Ads, Bing Ads, Google Analytics (GA4), Salesforce, Tableau, Excel, Google Sheets, Search campaigns, Display campaigns, Performance Max, YouTube Ads, keyword research, negative keyword management, bidding strategies, ad copy writing, A/B testing, campaign budget management, landing page optimization, performance reporting, data analysis

Position Summary:

• We’re looking for a data-driven, highly motivated Google Ads Contractor.

What you'll be doing:

• Help manage the day-to-day of client’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
• Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
• Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
• Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
• Help oversee campaign budgets and performance for all paid search advertising channels
• Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
• Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance

Qualifications:

• Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
• Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
• Analytical and quantitative skills; bias towards data-based decision making
• Excel/Google Sheets experience in data manipulation and analysis
• Experience with Google Analytics (GA4)
• Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
• Ability to multitask, balance, and juggle responsibilities in a fast-paced environment