Chief Marketing Officer (DTC, Amazon, Merchandising)

Our client is a consumer lifestyle brand with deep wholesale roots and strong brand equity, now building a scaled DTC and Amazon business while modernizing merchandising, pricing, and digital execution. The foundation exists but merchandising discipline, pricing strategy, and digital sophistication need real leadership. The Role This is a hands‑on CMO role for someone who thrives at the intersection of merchandising, brand, and digital commerce. Ideal for a leader who came up through merchandising and moved into e-commerce, someone who understands inventory‑driven businesses, can read data, and isn't afraid to roll up their sleeves. Key areas of ownership Merchandising & Pricing - bring discipline to assortment, pricing, and inventory strategy DTC & Digital - modernize the experience, improve conversion/AOV/retention, optimize tech stack, potentially lead platform migration Amazon - build into a real growth channel Brand & Creative - elevate creative standards and own go‑to‑market Performance Marketing - optimize paid media, drive decisions through data Team Leadership - upskill and modernize a long‑tenured team Ideal Candidate Strong merchandising background with e‑commerce/DTC experience SKU‑heavy, lifestyle brand experience at an elevated price point Hands‑on operator, highly analytical, data‑driven Experience modernizing legacy systems and teams Atlanta‑based or open to relocate Why This Role? This is a chance to build something meaningful with full backing from leadership! #J-18808-Ljbffr