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Social Editor, Family Style: Freelance

Complex NTWRK, Niagara Falls, NY, United States


What You’ll Do

Lead the day-to-day output of the Family Style social pages

Develop a tone that is smart, culturally aware, and internet fluent

Ensure everything we post feels intentional, relevant, and worth sharing

Shoot and edit short‑form video (mobile‑first)

Create talking head and educational videos

Produce chef interviews and street‑style content

Develop overhead recipe videos (clean, text‑driven, no talent required)

Build carousel posts and visual storytelling content

Identify and publish timely food stories and news moments

Cover major industry moments (awards, openings, trends)

Develop original angles and non‑obvious lists

Bring a clear point of view to everything we create

Manage a consistent posting cadence (10–15 posts per week)

Balance content across key pillars:

Food media / reporting

Educational content

Original video

Memes

React quickly to cultural moments

Food culture (chefs, restaurants, trends)

Internet culture (memes, tone, pacing)

Youth culture at large

Work with our designers, editors, and leadership

Help source chefs, collaborators, and contributors

Be part of building something from the ground up

Track performance across content

Understand what drives engagement and sharing

Double down on what works

Who You Are

2–3 years of social media and editorial experience with a publisher or brand

A deep understanding of the Complex content, voice, and tone

Strong understanding of food and restaurant culture

Positive, intuitive, proactive, and collaborative team player

Strong writing and communication skills, proofreading experience, and quick decision‑making skills

Ability to shoot and edit content independently

Willingness to appear on camera in social media content

Must be willing to work nights and occasional weekends/holidays for coverage of live events

Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture, sports and music

Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)

Extensive knowledge of culture and proven track record in driving audience and consumer action on social

Remain up‑to‑date on what our competitive set is doing to ensure that our lane isn’t being stepped on

Self‑management skills + take‑charge attitude

Proficient in Adobe Creative Suite and Premiere Pro

Core Competencies

Possesses an entrepreneurial spirit

Thinks strategically and analytically

Pushes for creative and out‑of‑the‑box ideas

Action‑oriented

Drives results

Cultivates innovation

$27 – $28 an hour

The Pay Range, which consists of rate of pay per hour, for this position is listed. Actual pay will vary based on factors including, but not limited to, location, experience, and performance.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

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