Social Editor, Family Style: Freelance
Complex NTWRK, Kenmore, NY, United States
About Family Style
Family Style is a cultural platform at the intersection of food, fashion and youth culture. Originally a festival, it has grown into a full media platform building a voice that lives every day, not just during events. We are launching a new social channel dedicated to food storytelling, cultural reporting and original content designed to become the platform where youth culture goes to understand food.
We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of editorial, content creation and culture.
What You'll Do
Lead the day-to-day output of the Family Style social pages
Develop a tone that is smart, culturally aware and internet fluent
Ensure everything we post feels intentional, relevant and worth sharing
Shoot and edit short-form video (mobile-first)
Create talking head and educational videos
Produce chef interviews and street-style content
Develop overhead recipe videos (clean, text-driven, no talent required)
Build carousel posts and visual storytelling content
Identify and publish timely food stories and news moments
Cover major industry moments (awards, openings, trends)
Develop original angles and non-obvious lists
Bring a clear point of view to everything we create
Manage a consistent posting cadence (10–15 posts per week)
React quickly to cultural moments
Work with our designers, editors and leadership
Help source chefs, collaborators and contributors
Be part of building something from the ground up
Track performance across content
Understand what drives engagement and sharing
Double down on what works
Balance content across key pillars:
Food media / reporting
Educational content
Original video
Memes
Food culture (chefs, restaurants, trends)
Internet culture (memes, tone, pacing)
Youth culture at large
Who You Are
2-3 years of social media and editorial experience with a publisher or brand
A deep understanding of the Complex content, voice, and tone
Strong understanding of food and restaurant culture
Positive, intuitive, proactive and collaborative team player
Strong writing and communication skills, proofreading experience and quick decision-making skills
Ability to shoot and edit content independently
Willingness to appear on camera in social media content
Must be willing to work nights and occasional weekends/holidays for coverage of live events
Robust knowledge of streetwear/fashion and how it connects to pop culture, sports and music
Deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
Extensive knowledge of culture and proven track record in driving audience and consumer action on social
Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
Self-management skills and take‑charge attitude
Proficient in Adobe Creative Suite and Premiere Pro
Core Competencies
Possesses an entrepreneurial spirit
Thinks strategically and analytically
Pushes for creative and out-of-the-box ideas
Action-oriented
Drives results
Cultivates innovation
$27 – $28 an hour
The pay range, which consists of rate of pay per hour, for this position is listed. Actual pay will vary based on factors including, but not limited to, location, experience, and performance.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
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We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of editorial, content creation and culture.
What You'll Do
Lead the day-to-day output of the Family Style social pages
Develop a tone that is smart, culturally aware and internet fluent
Ensure everything we post feels intentional, relevant and worth sharing
Shoot and edit short-form video (mobile-first)
Create talking head and educational videos
Produce chef interviews and street-style content
Develop overhead recipe videos (clean, text-driven, no talent required)
Build carousel posts and visual storytelling content
Identify and publish timely food stories and news moments
Cover major industry moments (awards, openings, trends)
Develop original angles and non-obvious lists
Bring a clear point of view to everything we create
Manage a consistent posting cadence (10–15 posts per week)
React quickly to cultural moments
Work with our designers, editors and leadership
Help source chefs, collaborators and contributors
Be part of building something from the ground up
Track performance across content
Understand what drives engagement and sharing
Double down on what works
Balance content across key pillars:
Food media / reporting
Educational content
Original video
Memes
Food culture (chefs, restaurants, trends)
Internet culture (memes, tone, pacing)
Youth culture at large
Who You Are
2-3 years of social media and editorial experience with a publisher or brand
A deep understanding of the Complex content, voice, and tone
Strong understanding of food and restaurant culture
Positive, intuitive, proactive and collaborative team player
Strong writing and communication skills, proofreading experience and quick decision-making skills
Ability to shoot and edit content independently
Willingness to appear on camera in social media content
Must be willing to work nights and occasional weekends/holidays for coverage of live events
Robust knowledge of streetwear/fashion and how it connects to pop culture, sports and music
Deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
Extensive knowledge of culture and proven track record in driving audience and consumer action on social
Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
Self-management skills and take‑charge attitude
Proficient in Adobe Creative Suite and Premiere Pro
Core Competencies
Possesses an entrepreneurial spirit
Thinks strategically and analytically
Pushes for creative and out-of-the-box ideas
Action-oriented
Drives results
Cultivates innovation
$27 – $28 an hour
The pay range, which consists of rate of pay per hour, for this position is listed. Actual pay will vary based on factors including, but not limited to, location, experience, and performance.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
#J-18808-Ljbffr