Marketing & Digital Communications Client Coordinator
Diversified Foods and Seasonings, Midland, MI, United States
Client Coordinator
As a Client Coordinator, you'll play a key role in translating business needs into timely, effective marketing execution helping bring the voice of the customer to life across our brands and markets. This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You'll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs. We're looking for someone who can become a subject matter expert in the client's capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation. You'll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence delivering targeted, timely, and customer-centric communications that support our strategic goals. This role is based on-site in Midland, MI. Primary Responsibilities: Strategic Liaison & Project Management Serve as the primary connection between business teams (clients) and marcom production stakeholders. Help in executing strategic marketing plans into actionable communication tactics. Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met. Digital Campaign Support Support end-to-end omnichannel campaign setup; including tracking, and end-to-end reporting. Upload leads to CRM and ensure proper data flow for campaign performance. Provide digital support for tradeshows and events, including pre- and post-event communications. Content Development & Execution Coordinate and support a wide range of communication tactics: Email marketing campaigns (Eloqua) .com content enhancements and staging documentation Customer-facing collateral (digital and print) Internal communications Technical and marketing copywriting across all mediums Social media coordination and content development Event & Administrative Support Assist with tradeshow logistics and coordination. Manage administrative tasks such as printing, asset tracking, and physical material handling. Consultation & Best Practices Advise internal clients on production timelines, turnaround expectations, and best practicesespecially as they relate to the client's systems and the unique needs of our specialty businesses. Educate teams on timelines, requirements, and workflows. Collaborate with creative teams to ensure brand alignment and visual consistency. Partner with global translation teams to support multilingual content. Reporting & Governance Track time and project status for reporting and invoicing. Identify process improvement opportunities and support governance efforts to streamline execution. Required Qualifications: High School Diploma or GED Associates or BA preferred General Skills: Proactive, solution-oriented mindset Strong attention to detail Ability to manage time and meet deadlines Self-motivated and process-driven Comfortable working independently and collaboratively Ability to learn and apply technical language and claims Project Management: Strong organizational and multitasking skills Ability to manage multiple priorities in a fast-paced environment Experience with Workfront or similar project management tools Ability to plan, execute, and deliver projects with minimal supervision Adaptability and focus under pressure Communication: Excellent written and verbal communication skills Familiarity with industry terminology and marketing language Experience working with cross-functional teams and external agencies Technology & Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Teams, SharePoint) LAN shares Eloqua (email marketing platform) and CRM Adobe Suite Workfront (project management) Familiarity with Creative Studio processes Asset management systems Preferred Qualifications: Background in B2B or B2B2C marketing communications Experience in marketing operations and administrative production support Familiarity with global marketing environments and cross-time-zone collaboration At Diversified, our people are our most valuable asset, and we provide a global, diverse work culture, benefits, and resources to support you. We have a strong culture of internal career growth and our benefits package includes: Medical, Dental, Vision, and Life Insurance, 401k, PTO, and much more. What We Offer: Multiple medical plan options to suit your family's needs Dental (including orthodontic coverage) and vision plans Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP) Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401k with Employer Match Paid Time Off and Paid Holidays Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services Commuter Benefits And much more Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.
As a Client Coordinator, you'll play a key role in translating business needs into timely, effective marketing execution helping bring the voice of the customer to life across our brands and markets. This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You'll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs. We're looking for someone who can become a subject matter expert in the client's capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation. You'll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence delivering targeted, timely, and customer-centric communications that support our strategic goals. This role is based on-site in Midland, MI. Primary Responsibilities: Strategic Liaison & Project Management Serve as the primary connection between business teams (clients) and marcom production stakeholders. Help in executing strategic marketing plans into actionable communication tactics. Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met. Digital Campaign Support Support end-to-end omnichannel campaign setup; including tracking, and end-to-end reporting. Upload leads to CRM and ensure proper data flow for campaign performance. Provide digital support for tradeshows and events, including pre- and post-event communications. Content Development & Execution Coordinate and support a wide range of communication tactics: Email marketing campaigns (Eloqua) .com content enhancements and staging documentation Customer-facing collateral (digital and print) Internal communications Technical and marketing copywriting across all mediums Social media coordination and content development Event & Administrative Support Assist with tradeshow logistics and coordination. Manage administrative tasks such as printing, asset tracking, and physical material handling. Consultation & Best Practices Advise internal clients on production timelines, turnaround expectations, and best practicesespecially as they relate to the client's systems and the unique needs of our specialty businesses. Educate teams on timelines, requirements, and workflows. Collaborate with creative teams to ensure brand alignment and visual consistency. Partner with global translation teams to support multilingual content. Reporting & Governance Track time and project status for reporting and invoicing. Identify process improvement opportunities and support governance efforts to streamline execution. Required Qualifications: High School Diploma or GED Associates or BA preferred General Skills: Proactive, solution-oriented mindset Strong attention to detail Ability to manage time and meet deadlines Self-motivated and process-driven Comfortable working independently and collaboratively Ability to learn and apply technical language and claims Project Management: Strong organizational and multitasking skills Ability to manage multiple priorities in a fast-paced environment Experience with Workfront or similar project management tools Ability to plan, execute, and deliver projects with minimal supervision Adaptability and focus under pressure Communication: Excellent written and verbal communication skills Familiarity with industry terminology and marketing language Experience working with cross-functional teams and external agencies Technology & Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Teams, SharePoint) LAN shares Eloqua (email marketing platform) and CRM Adobe Suite Workfront (project management) Familiarity with Creative Studio processes Asset management systems Preferred Qualifications: Background in B2B or B2B2C marketing communications Experience in marketing operations and administrative production support Familiarity with global marketing environments and cross-time-zone collaboration At Diversified, our people are our most valuable asset, and we provide a global, diverse work culture, benefits, and resources to support you. We have a strong culture of internal career growth and our benefits package includes: Medical, Dental, Vision, and Life Insurance, 401k, PTO, and much more. What We Offer: Multiple medical plan options to suit your family's needs Dental (including orthodontic coverage) and vision plans Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP) Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401k with Employer Match Paid Time Off and Paid Holidays Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services Commuter Benefits And much more Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.