Head of Marketing

Company Description Easy Clothes is dedicated to making European-inspired fashion accessible and personalized for customers. With a focus on empowering individuals, the brand combines affordability, confidence, comfort, and class in every piece. Easy Clothes emphasizes high-quality designs that resonate with modern lifestyles. The company believes in celebrating individuality and creating an inclusive fashion experience. Role Description This is a full-time hybrid role for the Head of Marketing for our US division, based in the Los Angeles Metropolitan Area, with the option for partial remote work. This role is about captaining the ship. You will oversee all marketing initiatives in the U.S., manage a team of five managers, and ensure that every channel — from paid media to content creation — is aligned, organized, and delivering measurable results. You will work closely with our Global Head of Marketing in Europe to ensure strategic alignment while adapting initiatives to the U.S. market. This role is ideal for someone who combines strategic thinking with operational execution , and who thrives in a fast-paced, performance-driven environment. What You Will Do: You will manage and coordinate the managers responsible for: Paid advertising (Meta, TikTok, etc.) Email and SMS marketing Social media strategy Content creation TikTok Lives and live commerce Your role is to ensure these functions operate as one cohesive marketing engine. You will set priorities, create strategies focused around growth, enforce accountability, and ensure everyone is executing at the highest level. Own The Marketing Strategy You will design and oversee marketing strategies across all channels, including: Paid acquisition Organic social growth Content marketing Email and lifecycle marketing Live selling (TikTok Lives) Collection launches and promotions Your objective is simple: Drive audience growth, engagement, and revenue. Align With Global Strategy You will work closely with the European marketing leadership team to ensure that: Brand identity remains consistent Marketing strategies stay aligned globally Best-performing initiatives are shared across markets U.S. campaigns adapt European frameworks to the American audience Regular cross-team collaboration and reporting will be part of the role. Execute With Structure & Organization At Easy Clothes, marketing actions are planned and executed with strong organization. You will be responsible for: Marketing calendars Campaign planning Team coordination Quarterly strategy planning Performance reporting You will ensure every campaign is executed smoothly across all channels. Manage Performance & Accountability This role requires a results-driven mindset. You will: Define KPIs across marketing channels Track performance across campaigns Report results to leadership Optimize based on data You will also be responsible for managing team performance , including hiring, mentoring, and making difficult decisions when necessary. Who We Are Looking For We are looking for someone who combines experience, leadership, and hunger. Requirements 5 years experience in marketing 2 years managing a team Experience across multiple marketing channels Strong understanding of digital marketing ecosystems Ability to manage multiple projects simultaneously Highly organized and execution-focused Data-driven decision making Comfortable working in a fast-moving environment Bonus If You Have Experience In: Fashion or e-commerce brands Paid social advertising Influencer marketing Live commerce / TikTok Lives Content-driven brands What Makes Someone Successfull In This Role: The ideal candidate: Is both strategic and hands-on Can manage people effectively Leads by example. Is organized and structured Understands how different marketing channels work together Is comfortable making tough decisions Has strong ownership and accountability This role requires someone who is hungry, ambitious, and excited to build something big. Compensation Salary: $100,000 — $120,000 per year Additional compensation: Performance bonuses tied to marketing results Opportunity to grow with a rapidly expanding brand #J-18808-Ljbffr