Marketing Automation Specialist (Marketo)
Staffmark Group, Mettawa, IL, United States
Marketing Automation Specialist (Marketo)
Location: Hybrid (3 days onsite: Tuesday-Thursday)
Schedule: 8:00 AM - 5:00 PM CST (1-hour lunch)
Assignment Length:
2 years
Overview
On behalf of our client, we are seeking a detail-oriented and analytical Marketing Automation Specialist (Marketo) to join our client's inhouse digital lab team. This role plays a critical part in building and executing Healthcare Professional (HCP) 1:1 marketing programs, delivering personalized, omnichannel experiences that drive engagement and performance. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing, campaign execution, and continuous optimization.
Key Responsibilities
Build, QA, and execute low-to-medium complexity omnichannel campaigns, including email, direct mail, and media
Develop customer journeys, including base cadences and trigger-based programs to deliver personalized communications
Ensure high-quality, on-time, error-free campaign execution within Marketo (or similar platforms)
Create and maintain quality control documentation to ensure accuracy and consistency
Monitor email deliverability, domain health, and IP reputation; recommend and implement optimizations
Identify campaign issues, perform root cause analysis, and implement corrective actions
Develop and execute test plans (A/B testing, segmentation, timing, etc.) and recommend performance improvements
Participate in agile workflows including design, build, QA, and ongoing optimization
Collaborate cross-functionally with Brand Marketing, Strategy, IT, Analytics, and external agencies
Provide regular project updates, flag risks, and ensure alignment with stakeholders
Stay current on industry trends, tools, and best practices in 1:1 and email marketing
Top Skills & Qualifications
Required Skills:
Hands-on experience with Marketo or Salesforce Marketing Cloud, marketing automation platforms
Strong experience managing
omnichannel campaigns
(email, direct mail, digital media)
Solid analytical and problem-solving skills with the ability to interpret data and optimize performance
Strong project management and cross-functional collaboration skills
High attention to detail with a focus on QA, testing, and error-free execution
Basic Qualifications:
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
3 years of experience in database marketing, CRM, email, or 1:1 marketing
Minimum 3 years of hands-on campaign execution in enterprise marketing automation platform:
Marketo or SFMC
Understanding of email marketing best practices, deliverability, and customer journey mapping
Ability to manage multiple projects in a fast-paced environment
Technical Skills:
Marketo or SFMC
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Working knowledge of HTML/CSS
Experience with Adobe tools preferred
Familiarity with marketing analytics and reporting tools
Digital People is proud to offer major medical, dental, vision and 401K benefits!
#LI-SS2
#LI-HYBRID
The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.
About Us Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.
Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.
Location: Hybrid (3 days onsite: Tuesday-Thursday)
Schedule: 8:00 AM - 5:00 PM CST (1-hour lunch)
Assignment Length:
2 years
Overview
On behalf of our client, we are seeking a detail-oriented and analytical Marketing Automation Specialist (Marketo) to join our client's inhouse digital lab team. This role plays a critical part in building and executing Healthcare Professional (HCP) 1:1 marketing programs, delivering personalized, omnichannel experiences that drive engagement and performance. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing, campaign execution, and continuous optimization.
Key Responsibilities
Build, QA, and execute low-to-medium complexity omnichannel campaigns, including email, direct mail, and media
Develop customer journeys, including base cadences and trigger-based programs to deliver personalized communications
Ensure high-quality, on-time, error-free campaign execution within Marketo (or similar platforms)
Create and maintain quality control documentation to ensure accuracy and consistency
Monitor email deliverability, domain health, and IP reputation; recommend and implement optimizations
Identify campaign issues, perform root cause analysis, and implement corrective actions
Develop and execute test plans (A/B testing, segmentation, timing, etc.) and recommend performance improvements
Participate in agile workflows including design, build, QA, and ongoing optimization
Collaborate cross-functionally with Brand Marketing, Strategy, IT, Analytics, and external agencies
Provide regular project updates, flag risks, and ensure alignment with stakeholders
Stay current on industry trends, tools, and best practices in 1:1 and email marketing
Top Skills & Qualifications
Required Skills:
Hands-on experience with Marketo or Salesforce Marketing Cloud, marketing automation platforms
Strong experience managing
omnichannel campaigns
(email, direct mail, digital media)
Solid analytical and problem-solving skills with the ability to interpret data and optimize performance
Strong project management and cross-functional collaboration skills
High attention to detail with a focus on QA, testing, and error-free execution
Basic Qualifications:
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
3 years of experience in database marketing, CRM, email, or 1:1 marketing
Minimum 3 years of hands-on campaign execution in enterprise marketing automation platform:
Marketo or SFMC
Understanding of email marketing best practices, deliverability, and customer journey mapping
Ability to manage multiple projects in a fast-paced environment
Technical Skills:
Marketo or SFMC
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Working knowledge of HTML/CSS
Experience with Adobe tools preferred
Familiarity with marketing analytics and reporting tools
Digital People is proud to offer major medical, dental, vision and 401K benefits!
#LI-SS2
#LI-HYBRID
The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.
About Us Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.
Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.