Product Marketing Manager
Cover Genius, San Francisco, CA, United States
About the Role
As a Product Marketing Manager on our Marketing Team, you will own the messaging and positioning for one or more of our verticals or product lines, build the content and collateral that moves deals forward, and help define how Cover Genius shows up in the market. To drive success in this role, you will have 3 to 5 years in product marketing (ideally in B2B SaaS, fintech, or a platform business) and a track record of making complex technical products legible to non-technical buyers.
As a Product Marketing Manager you will develop messaging frameworks, create sales enablement content, run competitive analysis, and partner with our Product team on promoting activation and adoption. Regular collaboration with sales, product, design, and the broader marketing team will be key in ensuring deals are moved forward, messaging gaps are closed quickly, and positioning stays sharp as the market evolves.
Key Responsibilities
Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
Leveraging AI to compress the feedback loop between field insights and updated collateral.
What you will bring
3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
Bachelor’s degree in a relevant field; a postgraduate degree and/or record of academic achievement is also desirable.
What you will have
Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
Comfortable with ambiguity: we’re building a category, which means the playbook isn’t always written yet.
Analytically sharp: You think in frameworks and don’t rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there’s room for improvement.
Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.
Why Cover Genius?
Flexible Work Environment
– Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.
Flexible PTO
– Taking time out is important for our teams to enjoy life and stay fresh.
Employee Stock Options
– we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
Work with like‑minded people who are passionate about both the work we’re doing and giving back.
Social Initiatives
– pictures speak a thousand words!
EEO Statement * Cover Genius promotes diversity and inclusivity. We don’t tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
* By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.
Compensation **The cash compensation range for this role is $125,000 - $165,000.**
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As a Product Marketing Manager you will develop messaging frameworks, create sales enablement content, run competitive analysis, and partner with our Product team on promoting activation and adoption. Regular collaboration with sales, product, design, and the broader marketing team will be key in ensuring deals are moved forward, messaging gaps are closed quickly, and positioning stays sharp as the market evolves.
Key Responsibilities
Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
Leveraging AI to compress the feedback loop between field insights and updated collateral.
What you will bring
3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
Bachelor’s degree in a relevant field; a postgraduate degree and/or record of academic achievement is also desirable.
What you will have
Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
Comfortable with ambiguity: we’re building a category, which means the playbook isn’t always written yet.
Analytically sharp: You think in frameworks and don’t rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there’s room for improvement.
Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.
Why Cover Genius?
Flexible Work Environment
– Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.
Flexible PTO
– Taking time out is important for our teams to enjoy life and stay fresh.
Employee Stock Options
– we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
Work with like‑minded people who are passionate about both the work we’re doing and giving back.
Social Initiatives
– pictures speak a thousand words!
EEO Statement * Cover Genius promotes diversity and inclusivity. We don’t tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
* By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.
Compensation **The cash compensation range for this role is $125,000 - $165,000.**
#J-18808-Ljbffr