UT - Paid Social Associate
Hennessy Talent Solutions, Draper, UT, United States
Paid Social Associate (B2B / SaaS)
Location:
Hybrid (Draper, UT or San Jose, CA) – 3 days onsite (Mon/Tue/Thu)
Role Type:
6-Month Contractor (6-month initial term with extension potential)
The Opportunity: Technical Demand Generation Hennessy Talent Solutions is representing a leading innovator in the
FinTech/SaaS
space to find a data-driven
Paid Social Associate . This is a high-impact, execution-focused role for a technical practitioner who knows how to move beyond "brand awareness" and map paid social activity directly to MQLs, SQLs, and influenced pipeline.
As a key engine of the growth team, you will own the end-to-end execution of campaigns across LinkedIn and Facebook, while helping the brand scale into emerging channels.
What You’ll Do: Execute, Analyze, Optimize
Multi-Channel Management:
Lead the day-to-day execution for LinkedIn, Facebook, and Reddit, with potential for Twitter/X and other beta channels.
Deep-Dive Account Execution:
Spend significant time "in the platforms" configuring ad sets, audience building (including exclusions), bid strategies, and A/B test setups.
Data-to-Action Diagnostics:
Identify trends by synthesizing data from Salesforce, Tableau, and Google Analytics. You won't just pull reports; you will diagnose performance issues and provide actionable optimization recommendations.
Budget & Pipeline Stewardship:
Help oversee campaign budgets and performance metrics across all paid advertising channels to ensure alignment with monthly revenue goals.
Conversion Optimization:
Partner with senior managers to execute landing page optimizations and creative tests that drive measurable conversion improvements.
What You Bring: Candidate Requirements
Experience:
3–5+ years of hands‑on experience managing paid social campaigns (specifically LinkedIn and Facebook) within a B2B environment.
Proven Outcomes:
Demonstrated success in lead and pipeline generation. You should be comfortable discussing your impact on CPL and pipeline velocity.
SaaS/FinTech Pedigree:
Prior experience in a B2B SaaS environment is highly preferred; a background in the financial, accounting, or FinTech industry is a major plus.
Analytical Power‑User:
Advanced proficiency in Excel/Google Sheets for data manipulation and a bias toward data‑based decision‑making.
Technical Stack:
Experience using Salesforce (CRM), Tableau (BI), and Google Analytics to track and attribute full‑funnel performance.
Agility:
Ability to multitask and handle shifting priorities in a fast‑paced, high‑growth environment.
Reliability:
Ability to commit to a hybrid schedule (3 days onsite) in either the Draper, UT or San Jose, CA hub.
Why This Role? This is a premier opportunity to manage significant ad spend for a major player in the financial technology sector. You will join a culture that values ownership, transparency, and a high bar for technical excellence.
#J-18808-Ljbffr
Hybrid (Draper, UT or San Jose, CA) – 3 days onsite (Mon/Tue/Thu)
Role Type:
6-Month Contractor (6-month initial term with extension potential)
The Opportunity: Technical Demand Generation Hennessy Talent Solutions is representing a leading innovator in the
FinTech/SaaS
space to find a data-driven
Paid Social Associate . This is a high-impact, execution-focused role for a technical practitioner who knows how to move beyond "brand awareness" and map paid social activity directly to MQLs, SQLs, and influenced pipeline.
As a key engine of the growth team, you will own the end-to-end execution of campaigns across LinkedIn and Facebook, while helping the brand scale into emerging channels.
What You’ll Do: Execute, Analyze, Optimize
Multi-Channel Management:
Lead the day-to-day execution for LinkedIn, Facebook, and Reddit, with potential for Twitter/X and other beta channels.
Deep-Dive Account Execution:
Spend significant time "in the platforms" configuring ad sets, audience building (including exclusions), bid strategies, and A/B test setups.
Data-to-Action Diagnostics:
Identify trends by synthesizing data from Salesforce, Tableau, and Google Analytics. You won't just pull reports; you will diagnose performance issues and provide actionable optimization recommendations.
Budget & Pipeline Stewardship:
Help oversee campaign budgets and performance metrics across all paid advertising channels to ensure alignment with monthly revenue goals.
Conversion Optimization:
Partner with senior managers to execute landing page optimizations and creative tests that drive measurable conversion improvements.
What You Bring: Candidate Requirements
Experience:
3–5+ years of hands‑on experience managing paid social campaigns (specifically LinkedIn and Facebook) within a B2B environment.
Proven Outcomes:
Demonstrated success in lead and pipeline generation. You should be comfortable discussing your impact on CPL and pipeline velocity.
SaaS/FinTech Pedigree:
Prior experience in a B2B SaaS environment is highly preferred; a background in the financial, accounting, or FinTech industry is a major plus.
Analytical Power‑User:
Advanced proficiency in Excel/Google Sheets for data manipulation and a bias toward data‑based decision‑making.
Technical Stack:
Experience using Salesforce (CRM), Tableau (BI), and Google Analytics to track and attribute full‑funnel performance.
Agility:
Ability to multitask and handle shifting priorities in a fast‑paced, high‑growth environment.
Reliability:
Ability to commit to a hybrid schedule (3 days onsite) in either the Draper, UT or San Jose, CA hub.
Why This Role? This is a premier opportunity to manage significant ad spend for a major player in the financial technology sector. You will join a culture that values ownership, transparency, and a high bar for technical excellence.
#J-18808-Ljbffr