Video and Social Strategy Director, Technology
gamigo AG, New York, NY, United States
We are looking for an experienced Video & Social Strategy leader to join our Tech/Gaming teams. You will run editorial video units and collaborate with our Commercial teams to create meaningful revenue growth.
You will develop large, engaged audiences across Video & Social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetise these audiences. This will be through a combination of Sponsorships, Branded Content and on‑platform Ads.
Our editorial teams have an unrivaled level of industry expertise in their respective fields. This, coupled with access to all the latest products, events, shows and news stories in their field, provides an enticing base on which to build creative, exciting and entertaining video and social content.
What You'll Do You will report to our Managing Director, Technology and our SVP, Future Creative.
Implement the video and social strategy to grow engaged video and social audiences.
Run video and social media teams for our Tech brands, balancing editorial and commercial demands.
Research and summarise the tech ecosystems by platform, form working hypotheses about how viewers are interested.
Creative development for new shows, formats and video franchises from initial idea to execution.
Collaborate with the senior commercial team to develop a go‑to‑market strategy for video and social.
Help set video performance indicators based on platform ecosystem growth and audience segmentation.
Work towards commercial goals for branded content and be a partner, building monetisable content IP and increasing branded‑content revenue from video/social year‑over‑year.
Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation and creative ambition.
Attend commercial quarterlies, sales summits and other key meetings to ensure alignment with commercial strategy and priorities.
Stay up to date with industry trends, competitive insights and new social media, marketing, AI and e‑commerce technologies.
Experience That Will Put You Ahead of the Curve
Experience building and monetising audiences across Video and Social platforms within the Tech space.
Passionate storyteller in the Technology category, with experience in tech culture and trends.
Experience attaining editorial and commercial goals related to video and social.
Understanding of how to create content across different social video platforms (YouTube, IG, FB, TikTok).
Experience developing new show formats for a digital audience, including format setting and casting.
Experience designing visual identity for video franchises.
Experience using social analytics to understand content performance and feeding this insight into ongoing creative development.
Experience managing video and social teams across creative development, pilot testing, execution and optimisation processes.
Experience working with cross‑functional teams, both video and non‑video members.
What's In It For You The expected range for this role is $165,000.00 – $200,000
Other benefits include:
Uncapped leave, because we trust you to manage your workload and time.
Profit‑sharing bonus when we hit our targets.
Referral rewards when a friend you refer joins Future.
Well‑being support with access to our Colleague Assistant Programs.
Opportunity to purchase shares in Future through our Share Incentive Plan.
This is a Hybrid role from our New York office, working three days from the office and two from home.
We embrace and celebrate diversity, making it part of who we are. If you need any reasonable adjustments made so we can give you the best experience, please let us know.
#J-18808-Ljbffr
You will develop large, engaged audiences across Video & Social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetise these audiences. This will be through a combination of Sponsorships, Branded Content and on‑platform Ads.
Our editorial teams have an unrivaled level of industry expertise in their respective fields. This, coupled with access to all the latest products, events, shows and news stories in their field, provides an enticing base on which to build creative, exciting and entertaining video and social content.
What You'll Do You will report to our Managing Director, Technology and our SVP, Future Creative.
Implement the video and social strategy to grow engaged video and social audiences.
Run video and social media teams for our Tech brands, balancing editorial and commercial demands.
Research and summarise the tech ecosystems by platform, form working hypotheses about how viewers are interested.
Creative development for new shows, formats and video franchises from initial idea to execution.
Collaborate with the senior commercial team to develop a go‑to‑market strategy for video and social.
Help set video performance indicators based on platform ecosystem growth and audience segmentation.
Work towards commercial goals for branded content and be a partner, building monetisable content IP and increasing branded‑content revenue from video/social year‑over‑year.
Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation and creative ambition.
Attend commercial quarterlies, sales summits and other key meetings to ensure alignment with commercial strategy and priorities.
Stay up to date with industry trends, competitive insights and new social media, marketing, AI and e‑commerce technologies.
Experience That Will Put You Ahead of the Curve
Experience building and monetising audiences across Video and Social platforms within the Tech space.
Passionate storyteller in the Technology category, with experience in tech culture and trends.
Experience attaining editorial and commercial goals related to video and social.
Understanding of how to create content across different social video platforms (YouTube, IG, FB, TikTok).
Experience developing new show formats for a digital audience, including format setting and casting.
Experience designing visual identity for video franchises.
Experience using social analytics to understand content performance and feeding this insight into ongoing creative development.
Experience managing video and social teams across creative development, pilot testing, execution and optimisation processes.
Experience working with cross‑functional teams, both video and non‑video members.
What's In It For You The expected range for this role is $165,000.00 – $200,000
Other benefits include:
Uncapped leave, because we trust you to manage your workload and time.
Profit‑sharing bonus when we hit our targets.
Referral rewards when a friend you refer joins Future.
Well‑being support with access to our Colleague Assistant Programs.
Opportunity to purchase shares in Future through our Share Incentive Plan.
This is a Hybrid role from our New York office, working three days from the office and two from home.
We embrace and celebrate diversity, making it part of who we are. If you need any reasonable adjustments made so we can give you the best experience, please let us know.
#J-18808-Ljbffr