Product Marketing Manager
ACS Motion Control, Edina, MN, United States
Location:
Office/Hybrid (USA-MN)
Reports To:
Marketing and Business Development Manager
Role Summary The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.
About ACS Motion Control ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:
Semiconductor manufacturing systems
Electronics/PCB and display manufacturing systems
Biomedical - Genome sequencing systems
Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Key Responsibilities
Go-to-Market Plans: create and execute go-to-market plans for product and feature releases.
Develop clear and focused messaging, value proposition, unique selling points, and sales training materials.
Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
Technical Marketing Content: create and manage a portfolio of technical marketing and sales enablement materials, including videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more; communicate with internal subject matter experts to inform material; support Segment Marketing by helping to create and review sales enablement materials.
Voice of Customer: create and conduct structured market & application focused interviews and on-site discussions with OEMs and stage partners—primarily engaging with engineering management, product management, and senior management; document application requirements, performance drivers, unmet needs and use cases; support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities.
Market Intelligence: meet and interview customers/partners/market players to understand customer needs, market trends, potential, and competitive intelligence; analyze competitors’ products, sales & marketing strategies and key activities; maintain an active internal competitive intelligence database staying current with new competitive developments; produce concise reports and educate sales, marketing & management on key competitor intelligence.
Requirements
2+ years Product management / Product marketing experience in automation or motion control market; application engineering experience a plus.
Knowledge of various automation technologies with preference towards motion control experience.
Experience with customer/application research and creating marketing content.
Ability to analyze markets, identify trends, and quantify opportunities.
Strong communication skills; able to produce concise, actionable reports.
Bachelor’s degree in engineering or related automation/motion control experience.
Travel
Domestic and international (up to 25%) to customers and industry events.
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Office/Hybrid (USA-MN)
Reports To:
Marketing and Business Development Manager
Role Summary The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.
About ACS Motion Control ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:
Semiconductor manufacturing systems
Electronics/PCB and display manufacturing systems
Biomedical - Genome sequencing systems
Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Key Responsibilities
Go-to-Market Plans: create and execute go-to-market plans for product and feature releases.
Develop clear and focused messaging, value proposition, unique selling points, and sales training materials.
Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
Technical Marketing Content: create and manage a portfolio of technical marketing and sales enablement materials, including videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more; communicate with internal subject matter experts to inform material; support Segment Marketing by helping to create and review sales enablement materials.
Voice of Customer: create and conduct structured market & application focused interviews and on-site discussions with OEMs and stage partners—primarily engaging with engineering management, product management, and senior management; document application requirements, performance drivers, unmet needs and use cases; support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities.
Market Intelligence: meet and interview customers/partners/market players to understand customer needs, market trends, potential, and competitive intelligence; analyze competitors’ products, sales & marketing strategies and key activities; maintain an active internal competitive intelligence database staying current with new competitive developments; produce concise reports and educate sales, marketing & management on key competitor intelligence.
Requirements
2+ years Product management / Product marketing experience in automation or motion control market; application engineering experience a plus.
Knowledge of various automation technologies with preference towards motion control experience.
Experience with customer/application research and creating marketing content.
Ability to analyze markets, identify trends, and quantify opportunities.
Strong communication skills; able to produce concise, actionable reports.
Bachelor’s degree in engineering or related automation/motion control experience.
Travel
Domestic and international (up to 25%) to customers and industry events.
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