Senior Customer Marketing Manager - North America (Remote, Eastern Time Zone)
M-Files Oy, Indiana, PA, United States
Application Deadline
We encourage you to apply soon if interested, this role will be taken offline based on applicant volume.
Summary of the Role The Senior Customer Marketing Manager will design and deliver world‑class customer marketing campaigns and communications targeted at existing M‑Files customers. This role is responsible for planning and executing upselling and cross‑selling initiatives, including account‑based marketing (ABM) campaigns and customer events across North America. You will also plan and execute global customer webinars, manage product launch communications, create and distribute the M‑Files Community content, and execute customer communications to ensure consistent engagement and value delivery.
This position provides an exciting opportunity to develop and execute both global and North America‑focused customer marketing and communication campaigns, while collaborating cross‑functionally with teams across M‑Files. As a key member of the marketing organization, you will play a pivotal role in generating pipeline and driving growth within our existing customer base—from strategic planning through execution and performance analysis.
Additionally, you will support customer advocacy efforts in North America, working within M‑Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions.
Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.
Responsibilities
Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross‑sell initiatives across North America and globally to generate pipeline within the existing customer base.
Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns.
Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs.
Managing product launch communications from planning to post‑launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross‑functional teams.
Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M‑Files Community, email, social media, etc.
Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions.
Key interfaces to other M‑Files roles
Marketing
Sales
Customer Success
Services
Product
Requirements
MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology‑centric environment
EDUCATION: BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
Proven experience developing and executing account‑based marketing (ABM) strategies to drive expansion, upsell, and cross‑sell within existing customer accounts
Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
Experience with customer communication and customer relationship management systems (CRMs)
Strong ability to create audience‑focused content that drives engagement, adoption, and pipeline within the existing customer base
Excellent collaboration skills, as most tasks involve collaboration with cross‑functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
Excellent English writing skills, enthusiastic, and comfortable talking with customers
Highly motivated team player who thrives in a fast‑paced environment
Well‑organized, hard‑working, results‑oriented, data‑intensive self‑starter who is willing to take the initiative
Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
Able to travel for work occasionally for events and team meetings
Able to adjust schedule as needed to collaborate with teams in different time zones
Benefits
As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employee’s contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered)
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short‑term disability (employer paid)
Long‑term disability (employer paid)
Flexible Spending Plan (medical and dependent)
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Summary of the Role The Senior Customer Marketing Manager will design and deliver world‑class customer marketing campaigns and communications targeted at existing M‑Files customers. This role is responsible for planning and executing upselling and cross‑selling initiatives, including account‑based marketing (ABM) campaigns and customer events across North America. You will also plan and execute global customer webinars, manage product launch communications, create and distribute the M‑Files Community content, and execute customer communications to ensure consistent engagement and value delivery.
This position provides an exciting opportunity to develop and execute both global and North America‑focused customer marketing and communication campaigns, while collaborating cross‑functionally with teams across M‑Files. As a key member of the marketing organization, you will play a pivotal role in generating pipeline and driving growth within our existing customer base—from strategic planning through execution and performance analysis.
Additionally, you will support customer advocacy efforts in North America, working within M‑Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions.
Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.
Responsibilities
Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross‑sell initiatives across North America and globally to generate pipeline within the existing customer base.
Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns.
Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs.
Managing product launch communications from planning to post‑launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross‑functional teams.
Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M‑Files Community, email, social media, etc.
Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions.
Key interfaces to other M‑Files roles
Marketing
Sales
Customer Success
Services
Product
Requirements
MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology‑centric environment
EDUCATION: BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
Proven experience developing and executing account‑based marketing (ABM) strategies to drive expansion, upsell, and cross‑sell within existing customer accounts
Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
Experience with customer communication and customer relationship management systems (CRMs)
Strong ability to create audience‑focused content that drives engagement, adoption, and pipeline within the existing customer base
Excellent collaboration skills, as most tasks involve collaboration with cross‑functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
Excellent English writing skills, enthusiastic, and comfortable talking with customers
Highly motivated team player who thrives in a fast‑paced environment
Well‑organized, hard‑working, results‑oriented, data‑intensive self‑starter who is willing to take the initiative
Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
Able to travel for work occasionally for events and team meetings
Able to adjust schedule as needed to collaborate with teams in different time zones
Benefits
As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employee’s contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered)
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short‑term disability (employer paid)
Long‑term disability (employer paid)
Flexible Spending Plan (medical and dependent)
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