Manager, Marketing (E-Commerce)
Fresenius Kabi USA, Lake Zurich, IL, United States
Job Summary
The Marketing Manager (E-Commerce), US Nutrition, serves as the strategic leader for e-commerce marketing across the US portfolio. This role architects and advances the digital commercial marketing strategy, translating business objectives into integrated programs that accelerate patient activation and strengthen the brand’s presence in the consumer health marketplace. Operating as a highly influential individual contributor, the manager drives cross‑functional alignment and leads agency partners to deliver best‑in‑class execution. This position provides strategic input into the development of the US digital marketing roadmap, will be fully accountable for the end‑to‑end campaign performance, and champions a data‑driven optimization agenda that ensures measurable impact while upholding all healthcare regulatory requirements. The manager owns the digital customer experience and collaborates closely with Medical, Regulatory, Legal, Market Access, and Commercial Operations to ensure compliant, insight‑led execution. Office: Requires working onsite 3 days per week at our Lake Zurich, IL U.S. headquarters. Salary range: $115,000-135,000. Annual bonus plan target: 10% of the base salary. Final pay determinations depend on various factors including experience level, education, knowledge, skills, and abilities. Benefits include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage. Responsibilities
Digital Marketing & Demand Generation
Own performance outcomes and optimization roadmap for full‑funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs. Conduct continuous competitive monitoring, market, and customer research and analyze program performance to identify emerging trends, best practices, and insights to optimize acquisition, conversion, retention, and AOV. Digital Campaign Management
Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs. Optimize campaign performance using data‑driven insights (ROAS, CAC, LTV). Lead cross‑functional alignment through MLR‑ready messaging frameworks and channel‑ready content governance. Customer Experience & UX Optimization
Develop and own digital customer journeys and ensure consistent, high‑quality experiences across channels. Oversee and optimize UX, navigation, product pages, checkout flow, and landing pages to maximize conversion. Lead A/B testing roadmap and continuous performance improvements. Ensure alignment of digital content with commercial priorities, scientific messaging, and regulatory requirements. Merchandising & Product Activation
Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels. Collaborate with supply chain on stock levels and forecast accuracy. Coordinate digital shelf excellence on third‑party platforms (content, ratings, reviews). Participate in marketplaces: E.g., Amazon, Walmart, specialty nutrition or medical platforms; B2B procurement platforms; distributor and partner online ordering systems. Performance Tracking & Analytics
Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs (traffic, sales, funnel performance, retention, and subscription metrics) to drive continuous improvement. Develop data‑driven insights using GA4, Power BI, CRM, and CDP tools and prepare recommendations to improve ROI, accelerate growth and enhance customer loyalty. Establish operating cadence, KPI dashboards, and executive‑ready performance narrative on eCommerce initiatives, milestones, and risks to stakeholders and management, ensuring transparency and alignment. Cross‑Functional & Governance Responsibilities
Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT. Ensure all promotional activities meet regulatory requirements and standards (FTC, FDA, HIPAA, privacy/consent beyond HIPAA, claims accuracy). Coordinate MLR review processes and promotional material workflows; participate in US Marketing governance and support continuous improvement of processes and standards. Job Requirements
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred. 8 years of experience in DTC marketing or eCommerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or comparable regulated industries. Proven track record managing consumer‑focused digital marketing programs. Hands‑on expertise with e‑commerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar). Experience with MLR review processes and promotional material workflows (claims substantiation, fair balance where applicable, adverse event reporting awareness in digital channels). Familiarity with FTC advertising standards, FDA promotional guidance (as relevant), and privacy/consent expectations beyond HIPAA. Demonstrated success leading cross‑functional initiatives and managing external agencies or vendors. Technical & Functional Skills
Strong understanding of SEO, SEM, digital merchandising, funnel management, CRO, customer segmentation, lifecycle marketing, and retention strategies. Proficiency with eCommerce platforms, digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms. Experience with marketplace platform operations: "Amazon Seller/Vendor Central", retail media, product listing governance, taxonomy/content syndication, review/ratings management. Strong analytical skills, ability to interpret complex data sets, identify trends, and translate insights into actionable strategies. Experimentation rigor: hypothesis design, test design, statistical confidence, and experimentation cadence; familiarity with A/B testing, promotional setup, QA processes, and performance optimization. Solid grasp of competitive analysis methodologies and market benchmarking. Leadership & Core Competencies
Exceptional project management skills with the ability to manage multiple initiatives under tight timelines. Strong communication and collaboration skills, with the ability to influence stakeholders at all levels. Willingness and flexibility to build and drive an exciting new business and channel for Fresenius Kabi with travel as needed (minimal). Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401(k) with company contribution, and wellness program. Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
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The Marketing Manager (E-Commerce), US Nutrition, serves as the strategic leader for e-commerce marketing across the US portfolio. This role architects and advances the digital commercial marketing strategy, translating business objectives into integrated programs that accelerate patient activation and strengthen the brand’s presence in the consumer health marketplace. Operating as a highly influential individual contributor, the manager drives cross‑functional alignment and leads agency partners to deliver best‑in‑class execution. This position provides strategic input into the development of the US digital marketing roadmap, will be fully accountable for the end‑to‑end campaign performance, and champions a data‑driven optimization agenda that ensures measurable impact while upholding all healthcare regulatory requirements. The manager owns the digital customer experience and collaborates closely with Medical, Regulatory, Legal, Market Access, and Commercial Operations to ensure compliant, insight‑led execution. Office: Requires working onsite 3 days per week at our Lake Zurich, IL U.S. headquarters. Salary range: $115,000-135,000. Annual bonus plan target: 10% of the base salary. Final pay determinations depend on various factors including experience level, education, knowledge, skills, and abilities. Benefits include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage. Responsibilities
Digital Marketing & Demand Generation
Own performance outcomes and optimization roadmap for full‑funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs. Conduct continuous competitive monitoring, market, and customer research and analyze program performance to identify emerging trends, best practices, and insights to optimize acquisition, conversion, retention, and AOV. Digital Campaign Management
Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs. Optimize campaign performance using data‑driven insights (ROAS, CAC, LTV). Lead cross‑functional alignment through MLR‑ready messaging frameworks and channel‑ready content governance. Customer Experience & UX Optimization
Develop and own digital customer journeys and ensure consistent, high‑quality experiences across channels. Oversee and optimize UX, navigation, product pages, checkout flow, and landing pages to maximize conversion. Lead A/B testing roadmap and continuous performance improvements. Ensure alignment of digital content with commercial priorities, scientific messaging, and regulatory requirements. Merchandising & Product Activation
Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels. Collaborate with supply chain on stock levels and forecast accuracy. Coordinate digital shelf excellence on third‑party platforms (content, ratings, reviews). Participate in marketplaces: E.g., Amazon, Walmart, specialty nutrition or medical platforms; B2B procurement platforms; distributor and partner online ordering systems. Performance Tracking & Analytics
Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs (traffic, sales, funnel performance, retention, and subscription metrics) to drive continuous improvement. Develop data‑driven insights using GA4, Power BI, CRM, and CDP tools and prepare recommendations to improve ROI, accelerate growth and enhance customer loyalty. Establish operating cadence, KPI dashboards, and executive‑ready performance narrative on eCommerce initiatives, milestones, and risks to stakeholders and management, ensuring transparency and alignment. Cross‑Functional & Governance Responsibilities
Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT. Ensure all promotional activities meet regulatory requirements and standards (FTC, FDA, HIPAA, privacy/consent beyond HIPAA, claims accuracy). Coordinate MLR review processes and promotional material workflows; participate in US Marketing governance and support continuous improvement of processes and standards. Job Requirements
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred. 8 years of experience in DTC marketing or eCommerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or comparable regulated industries. Proven track record managing consumer‑focused digital marketing programs. Hands‑on expertise with e‑commerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar). Experience with MLR review processes and promotional material workflows (claims substantiation, fair balance where applicable, adverse event reporting awareness in digital channels). Familiarity with FTC advertising standards, FDA promotional guidance (as relevant), and privacy/consent expectations beyond HIPAA. Demonstrated success leading cross‑functional initiatives and managing external agencies or vendors. Technical & Functional Skills
Strong understanding of SEO, SEM, digital merchandising, funnel management, CRO, customer segmentation, lifecycle marketing, and retention strategies. Proficiency with eCommerce platforms, digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms. Experience with marketplace platform operations: "Amazon Seller/Vendor Central", retail media, product listing governance, taxonomy/content syndication, review/ratings management. Strong analytical skills, ability to interpret complex data sets, identify trends, and translate insights into actionable strategies. Experimentation rigor: hypothesis design, test design, statistical confidence, and experimentation cadence; familiarity with A/B testing, promotional setup, QA processes, and performance optimization. Solid grasp of competitive analysis methodologies and market benchmarking. Leadership & Core Competencies
Exceptional project management skills with the ability to manage multiple initiatives under tight timelines. Strong communication and collaboration skills, with the ability to influence stakeholders at all levels. Willingness and flexibility to build and drive an exciting new business and channel for Fresenius Kabi with travel as needed (minimal). Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401(k) with company contribution, and wellness program. Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
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