Director Acquisition & Performance Marketing
Autodesk, Oregon, WI, United States
Job Requisition ID 26WD96731
Autodesk is seeking a senior performance marketing leader to own and scale a world‑class, data‑driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system.
As a key member of the Worldwide Marketing organization, this leader will serve as the single‑threaded owner for acquisition performance, operating at the intersection of strategy, execution, analytics, and cross‑functional leadership. Success requires building a modern, test‑and‑learn growth engine where insights, experimentation, and operational rigor compound over time.
What You’ll Do Acquisition Strategy & Campaign Orchestration
Own the full‑funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stage
Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels
Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments
Partner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiency
Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans
Performance Creative Leadership
Own the performance creative strategy in close partnership with Brand & Creative leadership
Translate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategies
Build and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains
Identify and scale winning creative concepts across channels and regions while maintaining brand integrity
Ensure creative development is structured, measurable, and optimized for sustained performance outcomes—not one‑off campaign execution
Manage the performance creative agency ensuring they produce high‑quality, efficient and cost effective work aligned to our performance outcomes
Performance Management & Financial Stewardship
Partner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversion
Own performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacing
Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks
Balance short‑term performance optimization with long‑term value creation, including CAC, payback, and lifetime value considerations
Operational Excellence & Scale
Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear ownership models
Establish and own weekly, monthly, and quarterly acquisition operating rhythms, including performance reviews, test readouts, and strategic planning sessions
Maintain strong operational rigor across timelines, budgets, testing velocity, and documentation in a fast‑paced environment
Leverage AI and automation to increase execution speed, improve output quality, and reduce operational friction
Drive a “do more with less” operating model by increasing throughput, lowering cost per output, and improving learning velocity
Team & Cross‑Functional Leadership
Build, lead, and develop a high‑performing acquisition and performance marketing team, setting clear goals, priorities, and development paths
Act as the primary acquisition partner to senior leaders across Paid Media, Product Marketing, Brand & Creative, Insights & Analytics, Finance, and Digital/Ecommerce
Serve as the central point of accountability for acquisition strategy and execution, ensuring alignment with retention, lifecycle, and broader business priorities
Provide clear, concise performance updates to senior leadership, highlighting results, risks, learnings, and recommended actions
Minimum Qualifications
10–15+ years of experience in performance marketing, growth, or digital acquisition
5+ years of people leadership experience managing geographically distributed, high‑performing marketing teams
Bachelor's, Master's or equivalent degree in marketing, communications or related field
Proven track record of scaling customer acquisition in SaaS, technology, or B2C/B2B environments
Demonstrated ownership of large‑scale marketing budgets with direct accountability for ROI and growth outcomes
Hands‑on experience building or operationalizing AI‑driven workflows (e.g., agents, copilots, automation) to improve execution speed, insight generation, or marketing productivity
Deep expertise building cross‑channel acquisition campaigns and integrating paid, owned and earned channels
Preferred Qualifications
Experience building or transforming performance marketing functions or centers of excellence
Strong background in full‑funnel measurement and attribution, including CAC, LTV, ROAS, and pipeline attribution
Agency account management or agency‑side experience
Experience working in global, matrixed organizations
Fluency in the evolving MarTech & AdTech landscape and its role in campaign orchestration and optimization
Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)
Key Skills
Performance marketing strategy and execution at scale
Data‑driven decision making and experimentation
Cross‑functional leadership and executive stakeholder influence
Budget management and investment optimization
Customer acquisition, funnel optimization, and conversion strategy
AI Automation and marketing tool utilization
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/.
Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $146,000 and $261,360. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging.
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Autodesk is seeking a senior performance marketing leader to own and scale a world‑class, data‑driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system.
As a key member of the Worldwide Marketing organization, this leader will serve as the single‑threaded owner for acquisition performance, operating at the intersection of strategy, execution, analytics, and cross‑functional leadership. Success requires building a modern, test‑and‑learn growth engine where insights, experimentation, and operational rigor compound over time.
What You’ll Do Acquisition Strategy & Campaign Orchestration
Own the full‑funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stage
Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels
Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments
Partner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiency
Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans
Performance Creative Leadership
Own the performance creative strategy in close partnership with Brand & Creative leadership
Translate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategies
Build and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains
Identify and scale winning creative concepts across channels and regions while maintaining brand integrity
Ensure creative development is structured, measurable, and optimized for sustained performance outcomes—not one‑off campaign execution
Manage the performance creative agency ensuring they produce high‑quality, efficient and cost effective work aligned to our performance outcomes
Performance Management & Financial Stewardship
Partner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversion
Own performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacing
Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks
Balance short‑term performance optimization with long‑term value creation, including CAC, payback, and lifetime value considerations
Operational Excellence & Scale
Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear ownership models
Establish and own weekly, monthly, and quarterly acquisition operating rhythms, including performance reviews, test readouts, and strategic planning sessions
Maintain strong operational rigor across timelines, budgets, testing velocity, and documentation in a fast‑paced environment
Leverage AI and automation to increase execution speed, improve output quality, and reduce operational friction
Drive a “do more with less” operating model by increasing throughput, lowering cost per output, and improving learning velocity
Team & Cross‑Functional Leadership
Build, lead, and develop a high‑performing acquisition and performance marketing team, setting clear goals, priorities, and development paths
Act as the primary acquisition partner to senior leaders across Paid Media, Product Marketing, Brand & Creative, Insights & Analytics, Finance, and Digital/Ecommerce
Serve as the central point of accountability for acquisition strategy and execution, ensuring alignment with retention, lifecycle, and broader business priorities
Provide clear, concise performance updates to senior leadership, highlighting results, risks, learnings, and recommended actions
Minimum Qualifications
10–15+ years of experience in performance marketing, growth, or digital acquisition
5+ years of people leadership experience managing geographically distributed, high‑performing marketing teams
Bachelor's, Master's or equivalent degree in marketing, communications or related field
Proven track record of scaling customer acquisition in SaaS, technology, or B2C/B2B environments
Demonstrated ownership of large‑scale marketing budgets with direct accountability for ROI and growth outcomes
Hands‑on experience building or operationalizing AI‑driven workflows (e.g., agents, copilots, automation) to improve execution speed, insight generation, or marketing productivity
Deep expertise building cross‑channel acquisition campaigns and integrating paid, owned and earned channels
Preferred Qualifications
Experience building or transforming performance marketing functions or centers of excellence
Strong background in full‑funnel measurement and attribution, including CAC, LTV, ROAS, and pipeline attribution
Agency account management or agency‑side experience
Experience working in global, matrixed organizations
Fluency in the evolving MarTech & AdTech landscape and its role in campaign orchestration and optimization
Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)
Key Skills
Performance marketing strategy and execution at scale
Data‑driven decision making and experimentation
Cross‑functional leadership and executive stakeholder influence
Budget management and investment optimization
Customer acquisition, funnel optimization, and conversion strategy
AI Automation and marketing tool utilization
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/.
Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $146,000 and $261,360. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging.
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