Field Marketing Manager - Americas
Diligent, Washington, District of Columbia, United States
The Field Marketing Manager, Americas will own and scale the field marketing engine for a high‑impact business unit, directly influencing pipeline growth, accelerating revenue, and shaping how we go to market across the region.
This highly visible role blends strategy and execution. You’ll design and orchestrate integrated campaigns, events, webinars, and account‑based marketing (ABM) programs, working side‑by‑side with Sales and cross‑functional Marketing teams to turn ideas into measurable business outcomes.
If you’re an equal‑parts strategist, operator, and innovator excited to leverage AI to unlock smarter, faster marketing, this role is for you.
Key Responsibilities
Lead the development and execution of pod‑level field marketing plans aligned to regional and business unit goals.
Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings.
Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights.
Shape team‑wide processes and workflows and provide day‑to‑day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority.
Strategy & Planning Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets. Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey, using data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment.
Campaigns, Events & ABM Design and execute multi‑channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals. Own end‑to‑end delivery of field marketing activities—brief development, project management, enablement, execution and debriefs—with extreme attention to detail and operational rigor. Partner with Demand Generation, Product Marketing, Brand and Corporate Events to ensure Americas field programs are on‑brand, on‑message and coordinated across channels.
Sales & Cross‑Functional Partnership Build strong, trust‑based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews. Align on coverage models, territories, key accounts and follow‑up expectations with BDR/SDR teams to ensure smooth handoffs from MQL to opportunity and into bookings, and collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works.
AI‑Enabled Execution & Innovation Champion the use of AI across field marketing workflows— from audience and target‑account list refinement to content creation, testing and reporting—to increase throughput and impact. Pilot new AI‑driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption.
Measurement, Reporting & Optimization Own pod‑level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI. Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations, and use data to identify gaps in the funnel and propose corrective actions.
Required Experience and Skills
5+ years of B2B SaaS field marketing or closely related experience (e.g., growth, revenue, campaign marketing), with a track record of driving pipeline and bookings with Sales.
Deep experience building and executing integrated field programs across events, webinars, ABM and partner campaigns.
Demonstrable capability with AI tools, with real use cases that improve operational excellence, visibility and speed‑to‑impact in marketing programs.
Motivated self‑starter with a “get stuff done” mindset, able to set priorities, manage multiple projects and hit deadlines with limited oversight.
Strong interpersonal and communication skills (written and verbal), including comfort presenting to and influencing senior Marketing and Sales leaders.
Proven ability to partner and develop strong relationships across all levels of a complex, matrixed commercial organization.
Highly organized, process‑driven operator with strong project management skills and extreme attention to detail.
Commercial, strategic and data‑driven mindset; uses data and reporting to make decisions, optimize plans and demonstrate impact against regional growth goals.
Proficiency with core marketing and productivity tools (Salesforce, Marketo, Wrike, Microsoft Office Suite) and comfort adopting new AI‑powered technologies.
Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.
U.S. pay range: $99,000—$124,000 USD
Benefits
Creative culture that encourages innovation and collaboration.
Flexible work environment, global days of service, comprehensive health benefits, meeting‑free days, generous time‑off policy and wellness programs.
Office hubs worldwide including New York, Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore and Sydney.
Commitment to diversity through Employee Resource Groups and educational resources.
Location & Remote Policy This role follows a hybrid work model. Candidates within a commuting distance to one of our Diligent office locations are expected to work onsite at least 50% of the time. We believe in‑person engagement to drive innovation, teamwork and community.
Legal & EEO Statements We are a drug‑free workplace. Diligent is proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See Diligent’s EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at recruitment@diligent.com.
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This highly visible role blends strategy and execution. You’ll design and orchestrate integrated campaigns, events, webinars, and account‑based marketing (ABM) programs, working side‑by‑side with Sales and cross‑functional Marketing teams to turn ideas into measurable business outcomes.
If you’re an equal‑parts strategist, operator, and innovator excited to leverage AI to unlock smarter, faster marketing, this role is for you.
Key Responsibilities
Lead the development and execution of pod‑level field marketing plans aligned to regional and business unit goals.
Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings.
Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights.
Shape team‑wide processes and workflows and provide day‑to‑day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority.
Strategy & Planning Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets. Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey, using data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment.
Campaigns, Events & ABM Design and execute multi‑channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals. Own end‑to‑end delivery of field marketing activities—brief development, project management, enablement, execution and debriefs—with extreme attention to detail and operational rigor. Partner with Demand Generation, Product Marketing, Brand and Corporate Events to ensure Americas field programs are on‑brand, on‑message and coordinated across channels.
Sales & Cross‑Functional Partnership Build strong, trust‑based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews. Align on coverage models, territories, key accounts and follow‑up expectations with BDR/SDR teams to ensure smooth handoffs from MQL to opportunity and into bookings, and collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works.
AI‑Enabled Execution & Innovation Champion the use of AI across field marketing workflows— from audience and target‑account list refinement to content creation, testing and reporting—to increase throughput and impact. Pilot new AI‑driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption.
Measurement, Reporting & Optimization Own pod‑level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI. Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations, and use data to identify gaps in the funnel and propose corrective actions.
Required Experience and Skills
5+ years of B2B SaaS field marketing or closely related experience (e.g., growth, revenue, campaign marketing), with a track record of driving pipeline and bookings with Sales.
Deep experience building and executing integrated field programs across events, webinars, ABM and partner campaigns.
Demonstrable capability with AI tools, with real use cases that improve operational excellence, visibility and speed‑to‑impact in marketing programs.
Motivated self‑starter with a “get stuff done” mindset, able to set priorities, manage multiple projects and hit deadlines with limited oversight.
Strong interpersonal and communication skills (written and verbal), including comfort presenting to and influencing senior Marketing and Sales leaders.
Proven ability to partner and develop strong relationships across all levels of a complex, matrixed commercial organization.
Highly organized, process‑driven operator with strong project management skills and extreme attention to detail.
Commercial, strategic and data‑driven mindset; uses data and reporting to make decisions, optimize plans and demonstrate impact against regional growth goals.
Proficiency with core marketing and productivity tools (Salesforce, Marketo, Wrike, Microsoft Office Suite) and comfort adopting new AI‑powered technologies.
Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.
U.S. pay range: $99,000—$124,000 USD
Benefits
Creative culture that encourages innovation and collaboration.
Flexible work environment, global days of service, comprehensive health benefits, meeting‑free days, generous time‑off policy and wellness programs.
Office hubs worldwide including New York, Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore and Sydney.
Commitment to diversity through Employee Resource Groups and educational resources.
Location & Remote Policy This role follows a hybrid work model. Candidates within a commuting distance to one of our Diligent office locations are expected to work onsite at least 50% of the time. We believe in‑person engagement to drive innovation, teamwork and community.
Legal & EEO Statements We are a drug‑free workplace. Diligent is proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See Diligent’s EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at recruitment@diligent.com.
#J-18808-Ljbffr