VP of National Sales
goodr, Los Angeles, CA, United States
About the Role
We’re looking for a Vice President of National Sales to own our revenue growth and channel performance by turning our Sales and Marketing efforts into one unified, unstoppable system. If you’re a CPG veteran who can lead a team of managers, crush top‑line targets, and navigate a budget without losing your sense of play, you belong in the team.
Responsibilities
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one‑on‑ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
Own top‑line revenue targets across all National sales channels
Align sales and marketing efforts to hit growth goals
Develop and manage forecasting in partnership with our Finance team
Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships
Oversee and direct all aspects of goodr’s retail marketing and sales policies, objectives, and initiatives
Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for the sales team
Work alongside other marketing teams to build seasonal GTM plans
Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets
Monitor and evaluate the performance of the sales team, identifying new opportunities
Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales
Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels
Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales
Utilize data analysis to drive decision‑making and optimize marketing strategies
Monitor performance metrics and consumer insights to inform ongoing initiatives
Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals
Advise on negotiations with retailers to secure favorable terms, placement, and marketing support
Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge
Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly
Identify target customer segments and create customized marketing strategies to address specific needs for our retail market
Develop and manage the budget for sales and retail marketing efforts
Analyze the return on investment (ROI) for various sales and marketing initiatives, optimizing efforts to improve profitability
Work with our Business Intelligence and Finance teams to provide regular sales forecasts and report on performance against financial targets
Ensure that the brand’s message and identity are consistent across all retail marketing and sales efforts
This role is in the Retail Marketing & Sales department and will report directly to the Chief Marketing Officer
Perform other related duties as assigned
Ideal Candidate
May or may not have a degree…we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
Asks a lot of questions
Freakin’ awesome communicator and direction giver
8+ years of experience in senior sales and retail marketing roles
Proven retail experience within CPG and/or apparel, ideally with exposure to sport and/or fashion brands
Demonstrated marketing acumen, including experience building and executing GTM plans
Strong cross‑functional collaborator, with the ability to align teams and drive outcomes
Data‑driven mindset, with the ability to translate insights into action
Strong leader, coach, and motivator who can develop teams and drive performance
Experience using Salesforce, Shopify, Netsuite and Elastic would be a BIG plus
Solid organizational skills including attention to detail and multitasking skills
Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
Loves the work more than a paycheck
Loves to create order out of chaos
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is doing great work (not just partying)
Is proactive and an independent problem solver!
Benefits
A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck… Salary range: $180k – $215k, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Travel & relocation may be considered
Location Hybrid – Inglewood office, required to be in office every Tuesday and Thursday with occasional third day.
No Visa Sponsorship No visa sponsorship is available for this position.
Equal Employment Opportunity goodr is an equal‑opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, age, national origin, protected veteran status, or disability status.
#J-18808-Ljbffr
Responsibilities
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one‑on‑ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
Own top‑line revenue targets across all National sales channels
Align sales and marketing efforts to hit growth goals
Develop and manage forecasting in partnership with our Finance team
Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships
Oversee and direct all aspects of goodr’s retail marketing and sales policies, objectives, and initiatives
Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for the sales team
Work alongside other marketing teams to build seasonal GTM plans
Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets
Monitor and evaluate the performance of the sales team, identifying new opportunities
Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales
Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels
Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales
Utilize data analysis to drive decision‑making and optimize marketing strategies
Monitor performance metrics and consumer insights to inform ongoing initiatives
Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals
Advise on negotiations with retailers to secure favorable terms, placement, and marketing support
Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge
Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly
Identify target customer segments and create customized marketing strategies to address specific needs for our retail market
Develop and manage the budget for sales and retail marketing efforts
Analyze the return on investment (ROI) for various sales and marketing initiatives, optimizing efforts to improve profitability
Work with our Business Intelligence and Finance teams to provide regular sales forecasts and report on performance against financial targets
Ensure that the brand’s message and identity are consistent across all retail marketing and sales efforts
This role is in the Retail Marketing & Sales department and will report directly to the Chief Marketing Officer
Perform other related duties as assigned
Ideal Candidate
May or may not have a degree…we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
Asks a lot of questions
Freakin’ awesome communicator and direction giver
8+ years of experience in senior sales and retail marketing roles
Proven retail experience within CPG and/or apparel, ideally with exposure to sport and/or fashion brands
Demonstrated marketing acumen, including experience building and executing GTM plans
Strong cross‑functional collaborator, with the ability to align teams and drive outcomes
Data‑driven mindset, with the ability to translate insights into action
Strong leader, coach, and motivator who can develop teams and drive performance
Experience using Salesforce, Shopify, Netsuite and Elastic would be a BIG plus
Solid organizational skills including attention to detail and multitasking skills
Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
Loves the work more than a paycheck
Loves to create order out of chaos
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is doing great work (not just partying)
Is proactive and an independent problem solver!
Benefits
A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck… Salary range: $180k – $215k, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Travel & relocation may be considered
Location Hybrid – Inglewood office, required to be in office every Tuesday and Thursday with occasional third day.
No Visa Sponsorship No visa sponsorship is available for this position.
Equal Employment Opportunity goodr is an equal‑opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, age, national origin, protected veteran status, or disability status.
#J-18808-Ljbffr