Digital Marketing Specialist
DiversityJobs, Muskego, WI, United States
Description
Primary Responsibilities
Digital Campaign Strategy & Execution
Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
Plan, build, and optimize both manual and automated campaigns across channels, including:
Organic search (SEO)
Paid media (Google Ads, Microsoft Ads, paid social). Agency management.
Email marketing
Social media
Video, display, referral, and partnership channels
Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.
Marketing Automation & Salesforce Marketing Cloud
Design, build, and manage
automated customer journeys
within Salesforce Marketing Cloud.
Develop segmentation strategies and dynamic audiences to improve targeting and engagement.
Continuously optimize journeys based on performance data, lifecycle stages, and customer behavior.
Ensure alignment of automation strategies across all divisions to support enterprise growth.
Analytics, Insights & Performance Optimization
Own and manage the
Salesforce Intelligence dashboard
and other analytics platforms.
Analyze campaign performance to identify trends, opportunities, and key business insights.
Translate data into clear, actionable recommendations that improve marketing effectiveness.
Build and maintain dashboards, reports, and KPI tracking (GA4, Data Studio, etc.).
Measure and communicate ROI, ensuring campaigns meet or exceed defined performance targets.
Social Media Management (LinkedIn Focus)
Lead social media strategy and execution across all company channels, with a
primary focus on LinkedIn .
Develop content strategies that drive engagement, brand awareness, and lead generation.
Monitor performance analytics and continuously optimize content and posting strategies.
Ensure consistent brand voice and positioning across all platforms.
Content Development & Digital PR - Secondary role
Develop and refine content to support digital campaigns, including:
Ad copy
Blog posts
Articles and thought leadership
Landing page content
Collaborate with internal teams to enhance content for SEO and digital PR initiatives.
Support backlink strategies, press opportunities, and external content partnerships.
Website Management & Optimization
Administer website updates and publish content to support campaigns.
Execute basic front-end optimizations (HTML/CSS) to improve performance.
Apply
conversion rate optimization (CRO)
strategies to improve user experience and lead generation.
Utilize technology tools to identify and eliminate friction points.
AI, Automation & Continuous Improvement
Identify opportunities to leverage
AI and LLM technologies
to enhance marketing effectiveness.
Continuously improve workflows, campaign execution, and reporting through automation.
Stay current on emerging technologies and recommend innovative solutions that drive efficiency and scalability.
Cross-Functional Collaboration & Communication
Partner with sales, marketing, and external agencies to align strategies and execution.
Present performance insights, campaign results, and recommendations to leadership.
Manage internal and external resources to ensure the timely and effective delivery of initiatives.
Skills at a Glance
Advanced SEO and organic search strategy
Paid media campaign management (Google, Microsoft, LinkedIn, Meta)
Marketing automation & journey development (Salesforce Marketing Cloud)
Data analysis & performance optimization
Conversion Rate Optimization (CRO)
Social media strategy and analytics (LinkedIn focus)
Content marketing and digital storytelling
Digital PR and backlink strategy
Website CMS management
Working knowledge of HTML/CSS
Desired Platforms & Tools
Salesforce CRM, Intelligence & Marketing Cloud
Google Analytics (GA4)
Google Ads & Microsoft Ads
Google Data Studio / Looker Studio
Tableau
SEMrush
LinkedIn Campaign Manager & Business Suite
Meta Business Suite
Hootsuite
Canva
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, or related field
Minimum of 4 years of experience in a B2B digital marketing role
Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
Strong analytical mindset with the ability to translate data into business insights
Core Competencies
Highly analytical and insight-driven decision-making
Continuous improvement mindset with a focus on innovation and efficiency
Strong understanding of AI/LLM applications in marketing
Excellent communication and presentation skills
Strong project management and organizational capabilities
Ability to work cross-functionally and manage multiple priorities
Adaptability in fast-paced, deadline-driven environments
Authority
Prepare budget recommendations
Present to internal teams and leadership
Manage internal and external resources
The ideal candidate operates with a continuous improvement mindset, applying an AI and LLM-driven lens to identify opportunities for optimization, automation, and efficiency across digital marketing processes.
What We Offer
Medical, Dental & Vision Insurance
Generous
401(k) with company contributions
Flexible Spending Account (FSA)
Tuition Reimbursement
Generous Paid Time Off
Employee Assistance Program (EAP)
Life Insurance
Employee Discount Program
Bonus Opportunites
Subsidized lunches at our on-site cafeteria
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.
Primary Responsibilities
Digital Campaign Strategy & Execution
Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
Plan, build, and optimize both manual and automated campaigns across channels, including:
Organic search (SEO)
Paid media (Google Ads, Microsoft Ads, paid social). Agency management.
Email marketing
Social media
Video, display, referral, and partnership channels
Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.
Marketing Automation & Salesforce Marketing Cloud
Design, build, and manage
automated customer journeys
within Salesforce Marketing Cloud.
Develop segmentation strategies and dynamic audiences to improve targeting and engagement.
Continuously optimize journeys based on performance data, lifecycle stages, and customer behavior.
Ensure alignment of automation strategies across all divisions to support enterprise growth.
Analytics, Insights & Performance Optimization
Own and manage the
Salesforce Intelligence dashboard
and other analytics platforms.
Analyze campaign performance to identify trends, opportunities, and key business insights.
Translate data into clear, actionable recommendations that improve marketing effectiveness.
Build and maintain dashboards, reports, and KPI tracking (GA4, Data Studio, etc.).
Measure and communicate ROI, ensuring campaigns meet or exceed defined performance targets.
Social Media Management (LinkedIn Focus)
Lead social media strategy and execution across all company channels, with a
primary focus on LinkedIn .
Develop content strategies that drive engagement, brand awareness, and lead generation.
Monitor performance analytics and continuously optimize content and posting strategies.
Ensure consistent brand voice and positioning across all platforms.
Content Development & Digital PR - Secondary role
Develop and refine content to support digital campaigns, including:
Ad copy
Blog posts
Articles and thought leadership
Landing page content
Collaborate with internal teams to enhance content for SEO and digital PR initiatives.
Support backlink strategies, press opportunities, and external content partnerships.
Website Management & Optimization
Administer website updates and publish content to support campaigns.
Execute basic front-end optimizations (HTML/CSS) to improve performance.
Apply
conversion rate optimization (CRO)
strategies to improve user experience and lead generation.
Utilize technology tools to identify and eliminate friction points.
AI, Automation & Continuous Improvement
Identify opportunities to leverage
AI and LLM technologies
to enhance marketing effectiveness.
Continuously improve workflows, campaign execution, and reporting through automation.
Stay current on emerging technologies and recommend innovative solutions that drive efficiency and scalability.
Cross-Functional Collaboration & Communication
Partner with sales, marketing, and external agencies to align strategies and execution.
Present performance insights, campaign results, and recommendations to leadership.
Manage internal and external resources to ensure the timely and effective delivery of initiatives.
Skills at a Glance
Advanced SEO and organic search strategy
Paid media campaign management (Google, Microsoft, LinkedIn, Meta)
Marketing automation & journey development (Salesforce Marketing Cloud)
Data analysis & performance optimization
Conversion Rate Optimization (CRO)
Social media strategy and analytics (LinkedIn focus)
Content marketing and digital storytelling
Digital PR and backlink strategy
Website CMS management
Working knowledge of HTML/CSS
Desired Platforms & Tools
Salesforce CRM, Intelligence & Marketing Cloud
Google Analytics (GA4)
Google Ads & Microsoft Ads
Google Data Studio / Looker Studio
Tableau
SEMrush
LinkedIn Campaign Manager & Business Suite
Meta Business Suite
Hootsuite
Canva
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, or related field
Minimum of 4 years of experience in a B2B digital marketing role
Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
Strong analytical mindset with the ability to translate data into business insights
Core Competencies
Highly analytical and insight-driven decision-making
Continuous improvement mindset with a focus on innovation and efficiency
Strong understanding of AI/LLM applications in marketing
Excellent communication and presentation skills
Strong project management and organizational capabilities
Ability to work cross-functionally and manage multiple priorities
Adaptability in fast-paced, deadline-driven environments
Authority
Prepare budget recommendations
Present to internal teams and leadership
Manage internal and external resources
The ideal candidate operates with a continuous improvement mindset, applying an AI and LLM-driven lens to identify opportunities for optimization, automation, and efficiency across digital marketing processes.
What We Offer
Medical, Dental & Vision Insurance
Generous
401(k) with company contributions
Flexible Spending Account (FSA)
Tuition Reimbursement
Generous Paid Time Off
Employee Assistance Program (EAP)
Life Insurance
Employee Discount Program
Bonus Opportunites
Subsidized lunches at our on-site cafeteria
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.