Marketing Operations Lead
Confidential Brands, Orange, CA, United States
The Marketing Operations Lead is a hands-on, solutions-oriented individual contributor responsible for leading and executing corporate marketing operations to ensure projects are delivered end-to-end with clarity, efficiency, and speed. This individual will act as the primary operational liaison between Marketing, Merchandising, Retail, E-Commerce, Wholesale, and external partners. The ideal candidate is a high-level project driver who can build streamlined workflows and manage resources, while also executing the daily tactical follow-up required to ensure all integrated marketing campaigns run smoothly, on-brand, and on time.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Operations & Tactical Project Management Direct the master Go-To-Market (GTM) and omni-channel marketing calendar, serving as the strategic gatekeeper and daily tracker for all campaign launches, brand activations, and retail moments. Lead hands-on, end-to-end project management for complex, integrated marketing campaigns, from creative brief through final asset delivery, actively managing timelines, daily milestones, and deliverable sign-off. Architect, govern, and heavily utilize the overarching project management infrastructure (Monday.com), ensuring it remains the daily single source of truth for the department. Continuously audit project workflows end-to-end to identify inefficiencies, redundancies, and gaps; recommend and implement process improvements that increase speed-to-market. Anticipate project bottlenecks, proactively flag risks, and relentlessly follow up on missing assets or delayed feedback to keep delivery timelines on track.
Cross-Functional Collaboration & Creative Coordination Serve as the primary point of contact across Marketing, Merchandising, Retail, E-Commerce, and Wholesale teams to ensure campaigns are fully integrated and aligned with overarching business objectives. Own the global asset routing and approval process, actively trafficking deliverables to ensure compliance, brand consistency, and streamlined hand-offs between internal teams and external agency partners. Facilitate strategic kick-off meetings, executive creative reviews, and weekly status syncs—capturing decisions, assigning owners, and rigorously following up on next steps with precision and priority focus. Oversee high-level production operations and vendor relations, including negotiating agency contracts, managing external resource allocations, and mitigating complex logistical risks for major campaigns. Champion a high standard of operational excellence and accountability within the department, providing process training and workflow guidance to cross-functional peers and external partners.
Asset Management, Budgeting & Reporting Perform daily operational duties, including maintaining and organizing project files, briefs, and documentation using Microsoft Office Suite (Word, Excel, PowerPoint, Teams) as core workflow tools. Own the holistic marketing operations budget; forecast financial resource needs, track multi-campaign expenditures, manually reconcile invoices, and provide strategic cost-saving recommendations. Structure and maintain the department's shared digital asset libraries, ensuring accurate file organization, version control, and ease of access for internal and external partners. Build monthly progress and recap reports synthesizing campaign performance, project status, and budget pacing into clear executive-level presentations.
MINIMUM QUALIFICATIONS:
The following are the minimum qualifications needed to successfully perform the duties and responsibilities of the position.
Bachelor's degree in Marketing, Business Administration, Project Management, Graphic Design, or related field. Master's degree a plus. 5-8 years of progressive, hands-on experience in project management, marketing operations, or GTM strategy within a creative, communications, or marketing environment. Project Management Professional (PMP) certification is not required but highly preferred. Proven experience managing multi-channel campaign budgets and negotiating complex vendor contracts. Demonstrated ability to architect, deploy, and daily-manage operational software or workflow methodologies (e.g., Monday.com, DAM systems) across large, matrixed organizations. Excellent stakeholder management and communication skills, with the ability to influence at all levels and comfortably push back to ensure deadlines are met. Strong problem-solving ability and experience driving clarity in ambiguous environments.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Operations & Tactical Project Management Direct the master Go-To-Market (GTM) and omni-channel marketing calendar, serving as the strategic gatekeeper and daily tracker for all campaign launches, brand activations, and retail moments. Lead hands-on, end-to-end project management for complex, integrated marketing campaigns, from creative brief through final asset delivery, actively managing timelines, daily milestones, and deliverable sign-off. Architect, govern, and heavily utilize the overarching project management infrastructure (Monday.com), ensuring it remains the daily single source of truth for the department. Continuously audit project workflows end-to-end to identify inefficiencies, redundancies, and gaps; recommend and implement process improvements that increase speed-to-market. Anticipate project bottlenecks, proactively flag risks, and relentlessly follow up on missing assets or delayed feedback to keep delivery timelines on track.
Cross-Functional Collaboration & Creative Coordination Serve as the primary point of contact across Marketing, Merchandising, Retail, E-Commerce, and Wholesale teams to ensure campaigns are fully integrated and aligned with overarching business objectives. Own the global asset routing and approval process, actively trafficking deliverables to ensure compliance, brand consistency, and streamlined hand-offs between internal teams and external agency partners. Facilitate strategic kick-off meetings, executive creative reviews, and weekly status syncs—capturing decisions, assigning owners, and rigorously following up on next steps with precision and priority focus. Oversee high-level production operations and vendor relations, including negotiating agency contracts, managing external resource allocations, and mitigating complex logistical risks for major campaigns. Champion a high standard of operational excellence and accountability within the department, providing process training and workflow guidance to cross-functional peers and external partners.
Asset Management, Budgeting & Reporting Perform daily operational duties, including maintaining and organizing project files, briefs, and documentation using Microsoft Office Suite (Word, Excel, PowerPoint, Teams) as core workflow tools. Own the holistic marketing operations budget; forecast financial resource needs, track multi-campaign expenditures, manually reconcile invoices, and provide strategic cost-saving recommendations. Structure and maintain the department's shared digital asset libraries, ensuring accurate file organization, version control, and ease of access for internal and external partners. Build monthly progress and recap reports synthesizing campaign performance, project status, and budget pacing into clear executive-level presentations.
MINIMUM QUALIFICATIONS:
The following are the minimum qualifications needed to successfully perform the duties and responsibilities of the position.
Bachelor's degree in Marketing, Business Administration, Project Management, Graphic Design, or related field. Master's degree a plus. 5-8 years of progressive, hands-on experience in project management, marketing operations, or GTM strategy within a creative, communications, or marketing environment. Project Management Professional (PMP) certification is not required but highly preferred. Proven experience managing multi-channel campaign budgets and negotiating complex vendor contracts. Demonstrated ability to architect, deploy, and daily-manage operational software or workflow methodologies (e.g., Monday.com, DAM systems) across large, matrixed organizations. Excellent stakeholder management and communication skills, with the ability to influence at all levels and comfortably push back to ensure deadlines are met. Strong problem-solving ability and experience driving clarity in ambiguous environments.