Sr. Marketing Coordinator (1525)

* Creates and establishes strategic marketing plans to achieve company objectives for products and services* Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage* Manages development, production, and distribution of promotional and collateral materials to support marketing programs* Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic* Provides web site management, tracking on line leads, and monitoring conversion* Manages model decorating processes and maintains furniture inventory* Creates and maintains master electronic file of current collateral and display images* Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.* Reviews and ensures accuracy of all marketing material prior to public release* Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)* Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)* Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations* Assists General Sales Manager with merchandising of Model Homes and sales office set-up* Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities* Processes department marketing supplies and promotional materials* Processes department invoices* May include other duties as assigned* May lead special marketing projects assigned by the manager* May mentor and coach junior marketing staff* Excellent written and oral communication skills* Excellent inter-personal skills: possess the ability to work independently and as part of a team* Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands* Knowledge of typical building construction process* Willingness to travel (locally)* Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)* Operation of digital camera* College degree in marketing, sales, journalism or business and 5-7 years experience; or equivalent combination of education and/or work experience* Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising #J-18808-Ljbffr