Senior Online Marketing Specialist

C3 Team a division of Forward Solutions is a growing private company that offers its employees a competitive salary, a full benefits package including 401K, incentive pay, and a flexible working program. C3 Team helps business leaders transform their go-to-market strategies, product positioning, market development, and operation efficiencies by implementing a discipline of excellence to drive growth in many different industries and applications such as Manufacturing, Jan-San, and Safety that are being supported within the Industrial/MRO, Janitorial, and Packaging Channels. Position Overview: We are seeking a highly skilled and results-driven Senior Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record of designing, implementing and managing successful digital marketing strategies. This role requires expertise in search engine optimization (SEO), social media management, paid advertising campaigns, data analysis, and basic technical knowledge to optimize online performance. We are looking for an individual passionate about delivering data driven results for our team and clients. Key Responsibilities: Serve as the primary digital strategist for clients, building strong relationships and understanding their unique business objectives. Lead the development and execution of tailored digital strategies across paid advertising, social media, email marketing, and other key channels to maximize impact and achieve measurable results. Social Media Management: Oversee and execute social media campaigns across platforms including Facebook, Instagram, Twitter, TikTok, and YouTube. Create and schedule engaging content to build brand awareness and drive audience engagement. Analyze social media insights to optimize strategies and ensure alignment with marketing goals. Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns on platforms like Meta, TikTok, Google, LinkedIn and YouTube. Manage budgets, A/B test creatives, and continuously optimize ad performance to achieve KPIs. Email Marketing and Marketing Automation: Develop and execute targeted email marketing campaigns, leveraging automation tools to nurture leads, enhance customer engagement, and drive conversions. Oversee list segmentation, A/B testing, and performance analysis to optimize email marketing effectiveness and improve ROI. Search Engine Optimization (SEO): Develop and implement SEO strategies to improve website rankings, increase organic traffic, and enhance user experience. Conduct keyword research, on-page, and off-page optimization. Monitor and analyze SEO performance metrics and provide actionable recommendations. Analytics and Reporting: Utilize tools such as Google Analytics to monitor website and campaign performance. Analyze data to identify trends, assess the effectiveness of campaigns, and provide recommendations for improvement. Generate and present performance reports to stakeholders. Technical Knowledge: Apply basic HTML skills to optimize landing pages and improve website functionality. Collaborate with developers on website development projects that enhance digital marketing performance. Qualifications: Bachelor’s degree in marketing, Communications, or a related field. 5+ years of experience in digital marketing or a related role. Proficiency in SEO tools, social media platforms, and advertising management tools. Strong analytical skills with experience in Google Analytics and other data analysis tools. Basic understanding of HTML and website functionality (preferred). Exceptional communication and organizational skills. Ability to work independently and collaboratively in a fast-paced environment. Ability to manage project effectively, coordinate with team members and ensure projects are delivered on time, within budget and meet desired outcomes. Software and Skills (preferred): Microsoft Toolbox, Canva, Adobe, Asana The Company: Forward Solutions is a group of service companies that help clients in evolving markets grow their business and expand into new channels. Our team of over 450 experienced professionals provides manufacturers and distributors with the power of outsourced sales, marketing, and customer support services. Our divisions combined have expertise in facility maintenance, cleaning, hygiene, food service disposables, food service equipment, industrial/MRO, utility, telecom, safety, construction, and packaging supply channels. Forward Solutions is a growing private company that offers its employees a competitive salary, a full benefits package including 401K, an annual bonus, PTO, and a flexible working program. The company’s service brand portfolio includes Avision, C3Consulting, Curate, Xpand Demand, Philip J. Boren, OneSolution™, RelyPak™, and StruXur™. Why Should You Apply? Competitive industry pays and bonus program #J-18808-Ljbffr