Senior Manager - Flights Marketing (Bangkok-based, relocation provided)

Senior Manager – Flights Marketing (Bangkok‑based, relocation provided) Apply for the Senior Manager – Flights Marketing role at Agoda. Agoda bridges the world through travel. Our story began in 2005 and we are part of Booking Holdings. Team: Performance Marketing Team – data‑driven, focused on high‑scale marketing programs that improve lifetime value of Agoda customers. The team blends analysts, strategists, data scientists. Responsibilities Define marketing strategy for Flights vertical (outside of pricing) Spearhead development, execution, and optimisation of growth over channels such as CRM and paid performance marketing. Conduct end‑to‑end analysis of large datasets related to channel performance, user behaviour, and market trends, translating raw data into actionable insights. Develop hypotheses, design experiments (A/B tests), build structured analyses to evaluate campaign effectiveness and drive data‑driven decisions. Partner with Marketing Accommodation, Flights product, and flights supply to identify opportunities, analyse trends, and recommend initiatives using SQL, Tableau, etc. Monitor and report the effectiveness of business initiatives, providing insights and recommendations for continuous improvement. Communicate findings, performance updates, and strategic recommendations clearly to senior stakeholders. Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding. Qualifications Extensive experience – 8+ years as a data analyst or similar role involving large data projects, preferably in tech, e‑commerce, or digital marketing. Bachelor’s degree in computer science, statistics, math, engineering, economics or finance. Strong analytical skills; ability to translate data into actionable insights and recommendations. Proficient in business intelligence tools and data warehouses (SQL, Tableau, MS Excel). Excellent written and verbal communication, proficiency in creating compelling presentations. Stakeholder management – ability to influence senior management with strong commercial acumen. People management experience – hiring, coaching, developing team members. Entrepreneurial mindset – proactive, ownership, get‑thing‑done attitude. It’s great if you have Experience in digital or social media marketing. Experience in online travel or e‑commerce industry. Experience with hypothesis testing frameworks, statistical analysis, and Python/R for data manipulation. Equal Opportunity Employer Agoda is an equal employment opportunity employer. We foster an inclusive environment and make hiring decisions based on merit and qualifications. Apply Discover more and apply at Agoda Careers https://careersatagoda.com. #J-18808-Ljbffr