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Senior Member Marketing Analytics Leader

Blue Shield of CA, Rancho Cordova, CA, United States


A leading health insurance provider seeks a Member Marketing Analyst, Principal for their Digital & Measurement team. This pivotal role focuses on translating member data insights into effective marketing strategies for engagement and retention, working closely with marketing teams. The ideal candidate has a bachelor's degree and at least 10 years in marketing analytics or digital marketing. This position follows a hybrid work model, requiring in-office attendance twice a week for meaningful collaboration. #J-18808-Ljbffr