Sr. Manager, Field Marketing – Spirits

The Sr. Manager, Field Marketing – Spirits role localizes national programming to meet the needs of their local markets. This role serves as the area expert for the spirits brands and acts as a liaison between Commercial Sales and Brand Teams. This role will work cross functionally to drive the strategy and priorities of the brands and commercial teams. Job responsibilities Localize Brand Programming: Identifies opportunities for assigned brands in that fit in the assigned area Localizes and adapts brand programming to market/account needs/distributors Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc. Manges A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity. Business Development: Utilizes competitive intelligence research from business intelligence. Identifies new account opportunities for the Commercial Sales Team to vet Participate in the budget planning process representing their respective areas Local Market Management: Manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability Manages Local POSM in partnership with Account Leads Leads VAP forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team Prepares for and participates in GSMs & distributor meetings Serve as a connector to understand brand vision and localize it Downstream: communication of plans, tools, etc. to commercial team Upstream: communication of opportunities, risks, and market needs to brand team Executional Excellence: Manage luxury execution in the market Guardian of the brand and market advocate for what is needed Elevating all stakeholders in the market; distributors, trade engagement, and Moët Hennessy New Business and Recruitment Prospecting for new business opportunities through all channels (on/off/non-premise) Building relationships with key customers, local influencers, etc. Managing programs across subchannels (i.e., local 360 opportunities: Lunar New Year, LA Polo) Education Bachelor’s degree or relevant industry experience required Professional Experience 7 + years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills Capabilities Strong commercial/analytical skills required Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations Highly refined organizational skills and experience managing a substantial number of projects and details Ability to create partnerships with customers, distributor, and internal stakeholders Plans and prioritizes work to meet commitments aligned with organizational goals Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions Profile Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. External applicants must be currently authorized to work in the United States on a full-time basis. Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. #J-18808-Ljbffr