Influencer Marketing Coordinator
Lalo, New York, NY, United States
Lalo is a modern family brand designing thoughtfully made products that support families through the earliest stages of life. We are a fast-growing, design-driven company where ideas move quickly and ownership matters. Our work balances creativity with operational rigor to build high-quality products through close collaboration, high standards, and a shared commitment to doing our work well.
We’re looking for a highly organized, relationship-driven Marketing Coordinator to support and scale our influencer program in a Part-Time capacity.
About the Role This role is ideal for someone early in their career (1–2 years experience) who is passionate about influencer marketing, thrives in a fast-paced environment, and loves building relationships.
You’ll work closely with the Head of Brand Partnerships to manage day-to-day influencer communications, coordinate content and campaigns, and support initiatives across platforms like ShopMy, LTK, and Shopify Collabs.
Influencer & Creator Management
Build and maintain strong relationships with a high volume of influencers and creators
Manage day-to-day communication including outreach, follow-ups, and ongoing engagement
Support gifting initiatives, ensuring smooth execution from outreach to delivery
Work across our community to increase engagement during Holidays and sales periods.
Identify and recruit new creators aligned with the Lalo brand
Content Coordination & Creative Direction
Help develop and write content briefs for influencer campaigns
Provide clear creative direction and ensure deliverables align with brand standards
Track and manage content deliverables to ensure timely execution
Partnerships & Cross-Functional Collaboration
Support broader brand partnerships initiatives as needed
Coordinate with social and design teams to execute campaigns and deliverables
Help keep projects organized and moving forward across multiple stakeholders
Who You Are
1–2 years of experience in influencer marketing, partnerships, or a related field
Passionate about influencer marketing, content, and the DTC/consumer brand space
Highly organized with strong attention to detail and ability to manage multiple projects at once
Relationship-driven, you enjoy communicating with creators and building genuine connections
Clear and professional written communication (you’ll be the voice of Lalo to many partners)
Resilient and proactive, you don’t wait for opportunities, you create them
Nice to Have
Experience with influencer platforms (ShopMy, LTK, Shopify Collabs or similar)
Experience working with DTC brands, especially in lifestyle, baby, or home categories
A creative eye for content and understanding of what performs well on social
#J-18808-Ljbffr
We’re looking for a highly organized, relationship-driven Marketing Coordinator to support and scale our influencer program in a Part-Time capacity.
About the Role This role is ideal for someone early in their career (1–2 years experience) who is passionate about influencer marketing, thrives in a fast-paced environment, and loves building relationships.
You’ll work closely with the Head of Brand Partnerships to manage day-to-day influencer communications, coordinate content and campaigns, and support initiatives across platforms like ShopMy, LTK, and Shopify Collabs.
Influencer & Creator Management
Build and maintain strong relationships with a high volume of influencers and creators
Manage day-to-day communication including outreach, follow-ups, and ongoing engagement
Support gifting initiatives, ensuring smooth execution from outreach to delivery
Work across our community to increase engagement during Holidays and sales periods.
Identify and recruit new creators aligned with the Lalo brand
Content Coordination & Creative Direction
Help develop and write content briefs for influencer campaigns
Provide clear creative direction and ensure deliverables align with brand standards
Track and manage content deliverables to ensure timely execution
Partnerships & Cross-Functional Collaboration
Support broader brand partnerships initiatives as needed
Coordinate with social and design teams to execute campaigns and deliverables
Help keep projects organized and moving forward across multiple stakeholders
Who You Are
1–2 years of experience in influencer marketing, partnerships, or a related field
Passionate about influencer marketing, content, and the DTC/consumer brand space
Highly organized with strong attention to detail and ability to manage multiple projects at once
Relationship-driven, you enjoy communicating with creators and building genuine connections
Clear and professional written communication (you’ll be the voice of Lalo to many partners)
Resilient and proactive, you don’t wait for opportunities, you create them
Nice to Have
Experience with influencer platforms (ShopMy, LTK, Shopify Collabs or similar)
Experience working with DTC brands, especially in lifestyle, baby, or home categories
A creative eye for content and understanding of what performs well on social
#J-18808-Ljbffr